black lace
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Good$5.17–$26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,393.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$146K$146K/yr · 493K searches
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, black lace is a $146K/yr Amazon United States market (493K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black lace market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $148K–$197K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #655
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 91%
- Out of stock
- 2.1%
- Avg brand age
- 36 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
69
Top-5 brand share
31%
Top 20: 67%
Top-5 click share
25%
Top 20: 58%
Open market
65%
- Yuomeaz7%
- LYXMYGS7%
- VSUDO6%
- ZNZAKKA6%
- IDONGCAI5%
- Xthrotsenk4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.8×
Top black lace search terms
- black lace174K/yr
- black lace fabric79K/yr
- black lace trim64K/yr
- black lace ribbon65K/yr
- black lace fabric by the yard23K/yr
- black lace trim for sewing14K/yr
- black trim for sewing16K/yr
- lace ribbon black8K/yr
- lace fabric black9K/yr
- lace trim black7K/yr
Top black lace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LYXMYGS Lace Trim Ribbon 5-Yard Black Lace Ribbon 2.36 Inch Width Laces Trims Delicate Floral Pattern Ribbons for Crafts Sewing and Bridal Wedding Dress Applique Decorations Black
LYXMYGS$6.774.8★222 rev
Yuomeaz 5 Yards Double Layer Ruffle Trim 1.97 in Width Black Lace Ribbon Vintage Lace Fabric Embroidered for Sewing Clothes Dresses Craft Bag Gift Package Wedding Decoration
Yuomeaz$7.314.7★20 rev
30 Yards Black Lace Ribbon Roll 0.6 Inch Wide Flower Fabric Lace Trim Roll Sewing Crafts Trim Ribbon for Wedding Decoration Bouquet and Gift Packaging
Xthrotsenk$6.374.7★71 rev
ZNZAKKA Black Lace Trim 20 Yards Sewing Lace Ribbon for Crafts Bridal Wedding Decorations Bouquet and Gift Packaging
ZNZAKKA$9.404.7★413 rev
VSUDO 54 Flat Black Shoe Laces for Sneakers Shoelaces for Sneakers Replacements Shoe Strings for Women or Men (1 Pair-Black-137CM)
VSUDO$7.104.5★4,963 rev
Newest
by launch date
Black Lace Fabric Ribbon Vintage Eyelet Trim 7.5 Inch Wide 120 Inch Long Black Lace Trim Ribbon Floral Pattern for Sewing Crafting Wedding Decor Gift Wrapping
Jxiwfvl$6.176 rev
10 Yards Black Lace Ruffle Trim for Crafts Tulle Trimmings Fabric Ribbon 2-Layer Pleated Edge Lace Ribbon for Home DIY Sewing Crafts Costume Pillowcase Embellishments 1.8 x 10 yd
Psiriol$8.509 rev
Yuomeaz 5 Yards Double Layer Ruffle Trim 1.97 in Width Black Lace Ribbon Vintage Lace Fabric Embroidered for Sewing Clothes Dresses Craft Bag Gift Package Wedding Decoration
Yuomeaz$7.3120 rev
LYXMYGS Lace Trim Ribbon 5-Yard Black Lace Ribbon 2.36 Inch Width Laces Trims Delicate Floral Pattern Ribbons for Crafts Sewing and Bridal Wedding Dress Applique Decorations Black
LYXMYGS$6.77222 rev
Winsyison 10 Yards Black Lace Trim Ribbon Vintage Lace Ribbon Roll for Bridal Flower Trim Sewing Accessories for Bouquet Packaging Wrapping Wedding Decorations DIY Crafts
Winsyison$5.5675 rev
Trending
90-day click momentum
LOCK LACES (Elastic Shoelace and Fastening System) (Black)
Lock Laces$9.914.6★
UpUGo 3 Pair Oval Shoe Laces Half Round 1/4 Shoelaces for Athletic Running Sneakers Shoes Boot Strings
UpUGo$5.674.6★
VSUDO 54 Flat Black Shoe Laces for Sneakers Shoelaces for Sneakers Replacements Shoe Strings for Women or Men (1 Pair-Black-137CM)
VSUDO$7.104.5★
Black Lace Fabric Ribbon Vintage Eyelet Trim 7.5 Inch Wide 120 Inch Long Black Lace Trim Ribbon Floral Pattern for Sewing Crafting Wedding Decor Gift Wrapping
Jxiwfvl$6.174.8★
Womens Swimwear Cover-Up for Beach and Pool Lace V-Neck Swimsuit Dress Bikini Cover-Up (Black)
colornival$14.044.3★
What buyers say about black lace
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and exactly as ordered”
“As advertised”
“Fits perfectly”
“Easy to use”
“Well worth it”
“The elastic gives a really comfortable”
“Very comfortable”
“the color is exactly as pictured”
“Held up very well”
“the overall finish is great”
What buyers complain about
“To big”
“poor durability”
“Poor Quality, Lasted 3 Months”
“It's was a little thick material”
“A better use is being contemplated”
“I wish more companies would stop using this stretchy elastic nonsense”
“Wish they had it in white”
“too flimsy”
“Didn't work for me”
“item not as pictured”
Top return reasons
Common questions
- Is black lace profitable to sell on Amazon United States?
- The niche generates $146K/yr across 77 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the black lace niche?
- 62 brands and 69 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in black lace?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.3%.
- When does demand for black lace peak?
- Demand peaks in Oct; the busiest month runs 2.8× the quietest.
- What does it cost to enter the black lace niche?
- Listings span $5.17–$26.79; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 2,394 reviews — the moat a new listing must climb.