Black Halloween Makeup

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

7.6%

Market size, estimated

$17Ka year

Peak month

October37.0× the quietest month

Top search term

black face makeup10K searches a year

Listings sell for $7.56 on average, from $1.97 to $17.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $7.56 that is $756 to $2K a year per listing.

Average price

$7.56under the $15 to $100 sweet spot

Price range

$1.97–$17.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$756–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Face Painting. It carries 11,129 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Face Painting

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

11,129per listing

Listings tracked

17

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months