Skip to content

Black Halloween Makeup

a small market ($17K/yr) — Black Halloween Makeup doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 3,631 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 47

Market size 4Growth 19Conversion 77Competition 39Returns 93Price range 14Avg price 21Brand share 42Review moat 21Quality gap 65
This niche Category average · 4,656 niches

Is Black Halloween Makeup profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Halloween Makeup is a $17K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Black Halloween Makeup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.2% over the last 90 days and 7.6% of searches end in a purchase.

$17K

revenue / yr

Units sold / yr5K
Search volume / yr-11.2%30K
Conversion rate7.6%
Avg price$7.56

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 37
Top-5 product click share61%
Open market20%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews11,129

Top Black Halloween Makeup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • BADCOLOR21%
  • BOBISUKA16%
  • NYX PROFESSIONAL MAKEUP15%
  • Mehron12%
  • Go Ho8%
  • MEICOLY8%

Black Halloween Makeup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR7.6%Products17Brands11Top 5 Brands80%OOS Rate0.0%Rating4.4★Reviews11,129Avg BSR#62
7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 37.0×

Top Black Halloween Makeup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black face makeup10K/yr
  • black costume makeup3K/yr
  • black halloween makeup12K/yr
  • black eye makeup halloween3K/yr
  • black makeup for halloween2K/yr

What reviews say buyers love and hate about Black Halloween Makeup

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Value For Money13%

Worth the price

Color9%

Color is accurate

Eyeliner Quality8%

This eyeliner stays put for a long time

Quality-Overall8%

Best liner I have owned

Durability7%

Very durable

What buyers complain about

58% of reviews
Durability16%

Broke right away

Smudge Resistance15%

it will smudge

Water Resistance6%

splashing in water is really hard

Quality-Overall5%

QUALITY MATTERS

Color3%

I really like this product just not this color

Black Halloween Makeup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
17%
2Eyeliner Quality
15%
3Paint Quality
12%
4Advertised Vs Actual Product
7%
5Functionality-Overall
7%

Common Black Halloween Makeup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Halloween Makeup 40/100 on Amazon United States — Skip it. The niche generates $17K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -11.2% over the last 90 days.
Search demand for Black Halloween Makeup on Amazon United States peaks in Oct–Nov, where the busiest month runs 37.0× the quietest.