How competitive is the Black Gesso niche on Amazon United States?

8 brands and 29 sellers compete in Black Gesso on Amazon United States. The top 5 Black Gesso products take 83% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Black Gesso?

Black Gesso buyers on Amazon United States complain most about Paint Quality, Material Quality, Ease Of Cleaning, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Black Gesso niche?

Black Gesso sells for $15.88 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.69–$36.76. The average incumbent carries 3,515 reviews — the moat a new listing must climb.

Black Gesso

a concentrated shelf (top 5 take 83% of clicks) — Black Gesso doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,508 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 47

This niche Category average · 4,656 niches

Is Black Gesso profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Gesso is a $70K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.

Black Gesso: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.1% over the last 90 days and 14.9% of searches end in a purchase.

$70K

revenue / yr

Units sold / yr4K

Search volume / yr-12.1%29K

Conversion rate14.9%

Avg price$15.88

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 29

Top-5 product click share83%

Open market11%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Black Gesso products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liquitex Professional Gesso Surface Prep Medium 237ml (8-oz) Black

Price: $15.57
Rating: 4.8/5
Reviews: 8,830
Age: 17y ago

U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists

Price: $15.00
Rating: 4.7/5
Reviews: 5,543
Age: 7y ago

Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting

Price: $13.84
Rating: 4.7/5
Reviews: 238
Age: 1y ago

Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium

Price: $13.53
Rating: 4.7/5
Reviews: 185
Age: 1y ago

Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil

Price: $14.83
Rating: 4.7/5
Reviews: 2,474
Age: 6y ago

Newest

by launch date

Artecho Black Gesso 16.9oz / 500ml Gesso Primer for Acrylic Painting

Price: $13.84
Rating: 4.7/5
Reviews: 238
Age: 1y ago

Falling in Art Black Gesso Primer for Acrylic Painting 16.9Oz Non-Toxic Canvas Primer Gesso Surface Prep Medium

Price: $13.53
Rating: 4.7/5
Reviews: 185
Age: 1y ago

GRANOTONE Acrylic Gesso Water Base | Matte Finish | Interior/Exterior Use | Long Lasting For Acrylic Painting | Non-Toxic Universal Gesso Finish Primer Black

Price: $8.69
Rating: 4.5/5
Reviews: 585
Age: 5y ago

Mont Marte Black Gesso 16.9oz (500ml) Universal Primer Suitable for all Paints Including Acrylic and Oil

Price: $14.83
Rating: 4.7/5
Reviews: 2,474
Age: 6y ago

U.S. Art Supply Black Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists

Price: $15.00
Rating: 4.7/5
Reviews: 5,543
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Liquitex42%
U.S. Art Supply23%
Artecho10%
GOLDEN7%
Falling in Art7%
Handy Art5%
Open — no brand owns it (2 brands, 6%)

Black Gesso demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR14.9%Products11Brands8Top 5 Brands89%OOS Rate3.5%Rating4.7★Reviews3,515Avg BSR#1,165

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Black Gesso search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black gesso20K/yr -5.5%10.2% conv.
black gesso for acrylic painting7K/yr -20.9%12.3% conv.
black gesso for oil painting2K/yr -33.1%13.7% conv.

What reviews say buyers love and hate about Black Gesso

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Paint Quality20%

“Great tooth for paint adherence on my fine art”

Quality-Overall14%

“Very good, as expected”

Coverage11%

“Great coverage”

Advertised Vs Actual Product10%

“As described”

Efficiency8%

“Gets the job done well”

What buyers complain about

63% of reviews

Paint Quality17%

“it seemed like there were little dried up bits of something in the paint that I had to keep picking out”

Material Quality13%

“is like the cheap acrylics”

Ease Of Cleaning13%

“there was a small mess”

Quality-Overall6%

“the price was lower so I feared the quality would suffer”

Thickness6%

“though just a little thick”

Black Gesso return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

17%

2Value For Money

17%

3Color

16%

4Paint Quality

12%

5Material Quality

Common Black Gesso questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Gesso 41/100 on Amazon United States — Skip it. The niche generates $70K/yr across 11 tracked products. Search demand moved -12.1% over the last 90 days.