Black Gesso
FailThe top 5 products take 83% of clicks, so Black Gesso is a Fail.
- Flapen Score
- 41 / 100Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 4641
- Market size
- $70K/yr29K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 29 sellers
Flapen Score
Black Gesso against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Black Gesso is stronger. Inside it, weaker.
Market
The Black Gesso market on Amazon at a glance
Shoppers on Amazon United States searched for Black Gesso 29K times last year and spent an estimated $70K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 14.9%
- Market size, estimated
- $70Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- black gesso20K searches a year
02 · Price
A sale here is worth $15.88.
Listings sell for $15.88 on average, from $8.69 to $36.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.88 that is $4K to $8K a year per listing.
- Average price
- $15.88inside the $15 to $100 sweet spot
- Price range
- $8.69–$36.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,165 within Painting. It carries 3,515 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #1,165in Painting
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 3,515per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Black Gesso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
29
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
6%
- Brand 142%
- Brand 223%
- Brand 310%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (2 brands, 6%)
Demand
Black Gesso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Black Gesso search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black gesso20K/yr
- black gesso for acrylic painting7K/yr
- black gesso for oil painting2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Gesso
We read the reviews and the return reasons for every product selling here.
“it seemed like there were little dried up bits of something in the paint that I had to keep picking out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Gesso questions
Answered from the same tracked data.