Is black foam profitable to sell on Amazon United States?

The niche generates $83K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).

How competitive is the black foam niche?

17 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in black foam?

Top complaints mined from reviews: Size-Overall, Thickness, Adhesion/Stickiness. The return rate is 1.5%.

When does demand for black foam peak?

Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the black foam niche?

Listings span $4.82–$39.65; the average listing price is $14.12 (sweet spot $15–$100). The average incumbent carries 1,604 reviews — the moat a new listing must climb.

black foam

Skip it

A small market ($83K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$4.82–$39.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.12

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,603.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Market size

Bad$83K

$83K/yr · 130K searches

According to Flapen's Amazon United States niche tracking, black foam is a $83K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

black foam market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $85K–$113K; units × avg price
Conversion rate: 4.5%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

26%

Do²ping28%
MEARCOOH16%
YIENFBEV13%
CALPALMY6%
DECOHS6%
GoTo Foam5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top black foam search terms

black foam53K/yr +2.9%2.7% conv.
black foam padding20K/yr +6.0%2.1% conv.
black foam sheet19K/yr -24.8%5.4% conv.
black styrofoam9K/yr +28.4%1.7% conv.
black craft foam8K/yr +12.6%6.6% conv.
black foam sheets7K/yr +18.4%6.7% conv.
black foam roll4K/yr +9.2%0.9% conv.
black packing foam3K/yr +17.1%1.6% conv.
foam black3K/yr -18.7%2.5% conv.
black foam sheets for crafts3K/yr -1.9%10.1% conv.

All search terms

Top black foam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Doping Black Foam Sheets Crafts 8.5x5.5 Inch Eva Craft Foam Paper for Crafts Project Classroom Scrapbook DIY Cosplay (Black-10 Sheets)

Do²ping$4.824.6★175 rev

Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 1 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage

YIENFBEV$14.404.5★413 rev

Black eva Foam roll (1mm to 20mm) Premium Cosplay EVA Foam Sheet 2mm Thick 49x13.5 High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects by MEARCOOH

MEARCOOH$8.934.7★7,378 rev

24 Ct Sheets Black EVA Cosplay Foam in 9 x 12 Sheets; High Density Thick Foam 85 kg/m 2mm (1/12); Great for Costumes Props Armor Masks Arts and Crafts Projects

CALPALMY$12.924.6★570 rev

2 Pcs Black Polyurethane Foam Sheet- 16 x 12 x 1.5 Inch Cuttable Foam Inserts for Cases- Packing Foams Pads for Toolbox Camera Storage and Crafts

DECOHS$13.754.5★684 rev

Newest

by launch date

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black

Haulcove$22.32766 rev

5mo ago

Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging

FENYUAN$14.91104 rev

8mo ago

GoTo Foam 1 x 24 x 72 Black Upholstery Foam Sheet - 1.8 Density Firm (44 ILD) Open-Cell Polyurethane - Cushion Replacement DIY Soundproofing

GoTo Foam$19.82182 rev

12mo ago

GoTo Foam 2 x 24 x 72 Black Upholstery Foam Sheet - 1.8 Density Firm (44 ILD) Open-Cell Polyurethane - Cushion Replacement DIY Soundproofing

GoTo Foam$25.37182 rev

12mo ago

6 PCS Polyurethane Foam Sheets 16 x 12 x 1 Inch Foam Inserts for Cases Black Cuttable Polyurethane Foam Pad for Packing Cushioning Toolbox Game Box Storage Crafts

Salimhib$18.98115 rev

1y ago

What buyers say about black foam

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Came as expected good quality”

Advertised Vs Actual Product14%

“As described”

Ease Of Use8%

“Easy to use”

Size-Overall8%

“Good fit”

Value For Money6%

“Good Value”

Efficiency6%

“works perfect for my needs”

Durability5%

“Durable”

Thickness4%

“Good density for cases”

Foam3%

“Great size and great quality foam”

Adhesion/Stickiness3%

“The adhesive is good enough”

What buyers complain about

Size-Overall14%

“Bought wrong size”

Thickness9%

“Not as dense as expected”

Adhesion/Stickiness8%

“The adhesive is terrible”

Quality-Overall6%

“poor quality control”

Spray/Flow5%

“After 5 Seconds quit spraying waste of money”

Stretchability/Expandability/Elasticity4%

“And if you stretch it too much, it's ruined”

Ease Of Use4%

“It was a bit tricky to work with”

Color3%

“Black in color not in stores”

Advertised Vs Actual Product3%

“False advertising of size”

Strength2%

“Way too flimsy”

Top return reasons

Size-Overall46%

Thin10%

Thickness8%

Advertised Vs Actual Product8%

Value For Money5%

Adhesion/Stickiness4%

Functionality-Overall3%

Material Quality3%

Quality-Overall2%

Strength1%

Common questions

Is black foam profitable to sell on Amazon United States?: The niche generates $83K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
How competitive is the black foam niche?: 17 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in black foam?: Top complaints mined from reviews: Size-Overall, Thickness, Adhesion/Stickiness. The return rate is 1.5%.
When does demand for black foam peak?: Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the black foam niche?: Listings span $4.82–$39.65; the average listing price is $14.12 (sweet spot $15–$100). The average incumbent carries 1,604 reviews — the moat a new listing must climb.