Black Felt
FailDemand is soft, at -7.0% this quarter, so Black Felt is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $361K/yr283K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 13 sellers
Flapen Score
Black Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Black Felt is stronger. Inside it, weaker.
Market
The Black Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Black Felt 283K times last year and spent an estimated $361K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $361Ka year
- Peak month
- October4.4× the quietest month
- Top search term
- black felt175K searches a year
02 · Price
A sale here is worth $10.04.
Listings sell for $10.04 on average, from $4.00 to $17.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $10.04 that is $30K to $40K a year per listing.
- Average price
- $10.04under the $15 to $100 sweet spot
- Price range
- $4.00–$17.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $30K–$40K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Fabric. It carries 959 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #139in Fabric
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 959per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Black Felt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HaoFeiJH Black Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $4.97
- Rating
- 4.7/5
- Reviews
- 1,003
- Age
- 2y ago

HaoFeijh Black Felt Fabric 72 * 36 Inch Wide 1.6mm Soft Black Felt Sheets by the Yard Acrylic Craft Felt Fabric Roll for DIY Craftwork Sewing Patchwork Holiday Decorations
- Price
- $12.03
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 3y ago

Black Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations
- Price
- $8.85
- Rating
- 4.4/5
- Reviews
- 976
- Age
- 2y ago

Felt Furniture Pads Non Slip Self Adhesive Cuttable Felt Tape Black Heavy Duty Felts Strip Roll for Protecting Hardwood Floors Chair Wall Protector (40 x 5 x 0.12 Inch)
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 1,733
- Age
- 2y ago

Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)
- Price
- $4.25
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 1y ago
Trending
estimated 90-day click momentum
JOSNAAN 8x12 Black Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $4.00
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7mo ago

XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $17.54
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 5mo ago

XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.96
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

XSEINO Black Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.88
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

Ice Fabrics Craft Felt Fabric by The Yard - 72 Wide & 1.6mm Thick Acrylic Felt - Soft and Durable Black Fabric for DIY Arts & Crafts Decorations and More - 1 Yard Black
- Price
- $16.71
- Rating
- 4.7/5
- Reviews
- 772
- Age
- 4y ago
Newest
by launch date
XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $17.54
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 5mo ago

XSEINO Black Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.88
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

JOSNAAN 8x12 Black Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $4.00
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7mo ago

XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.96
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)
- Price
- $4.25
- Rating
- 4.4/5
- Reviews
- 221
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
13
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
16%
- HaoFeiJH48%
- FANOMMI9%
- VOCOMO7%
- Biaungdo7%
- XSEINO7%
- JOSNAAN5%
- Open — no brand owns it (5 brands, 16%)
Demand
Black Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.4×
Search terms
Top Black Felt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black felt175K/yr
- black felt fabric33K/yr
- black felt sheets44K/yr
- felt sheets black5K/yr
- felt black8K/yr
- black felt roll7K/yr
- black felt squares3K/yr
- black felt sheet4K/yr
- black felt sheets for crafts4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Felt
We read the reviews and the return reasons for every product selling here.
“Thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Felt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









