Is black felt profitable to sell on Amazon United States?

The niche generates $361K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (46/100).

How competitive is the black felt niche?

11 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in black felt?

Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Material Quality. The return rate is 2.0%.

When does demand for black felt peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 4.4× the quietest.

What does it cost to enter the black felt niche?

Listings span $4.00–$17.84; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.

black felt

Skip it

Soft demand (-7.0% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good959.27

avg incumbent reviews — the moat a new listing must climb

Market size

Good$361K

$361K/yr · 283K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.04

avg listing price — sweet spot $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Price range

Bad$4.00–$17.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black felt is a $361K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

black felt market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $402K–$502K; units × avg price
Conversion rate: 12.7%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 201 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

HaoFeiJH48%
FANOMMI9%
VOCOMO7%
Biaungdo7%
XSEINO7%
JOSNAAN5%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Open Trend

Top black felt search terms

black felt175K/yr -6.8%10.8% conv.
black felt fabric33K/yr -1.6%6.8% conv.
black felt sheets44K/yr -13.4%6.7% conv.
felt sheets black5K/yr +13.6%7.3% conv.
felt black8K/yr -21.1%6.5% conv.
black felt roll7K/yr -19.1%5.1% conv.
black felt squares3K/yr +44.6%3.8% conv.
black felt sheet4K/yr -22.1%7.8% conv.
black felt sheets for crafts4K/yr -31.0%6.2% conv.

All search terms

Top black felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HaoFeiJH Black Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft

HaoFeiJH$4.974.7★1,003 rev

HaoFeijh Black Felt Fabric 72 * 36 Inch Wide 1.6mm Soft Black Felt Sheets by the Yard Acrylic Craft Felt Fabric Roll for DIY Craftwork Sewing Patchwork Holiday Decorations

HaoFeiJH$12.034.6★1,070 rev

Black Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations

FANOMMI$8.854.4★976 rev

Felt Furniture Pads Non Slip Self Adhesive Cuttable Felt Tape Black Heavy Duty Felts Strip Roll for Protecting Hardwood Floors Chair Wall Protector (40 x 5 x 0.12 Inch)

VOCOMO$9.814.6★1,733 rev

Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)

Biaungdo$4.254.4★221 rev

Newest

by launch date

XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$17.5474 rev

5mo ago

XSEINO Black Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$8.88102 rev

6mo ago

JOSNAAN 8x12 Black Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft

JOSNAAN$4.0013 rev

7mo ago

XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$12.96203 rev

9mo ago

Biaungdo 6 Pcs Self Adhesive Felt Sheets Black Felt Sheet with Adhesive Backing 8 x 12 Inch Felts Fabric Peel and Stick Felts Liners for Arts Crafts Drawer Jewelry Box(A4 Size)

Biaungdo$4.25221 rev

1y ago

What buyers say about black felt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“A good product by GM”

Adhesion/Stickiness13%

“Good adhesive”

Advertised Vs Actual Product12%

“Better than I expected”

Ease Of Use8%

“Easy Use”

Thickness6%

“it is thick enough for crafts”

Upholstery/Fabric Quality6%

“Felt Fabric”

Material Quality5%

“Nice thick material”

Soft Feel4%

“Very soft, easy to cut and peel the back off”

Efficiency3%

“Works great”

Durability3%

“feel I assume the product will be durable”

What buyers complain about

Thickness23%

“Thick”

Adhesion/Stickiness18%

“Adhesive not the best”

Material Quality10%

“The material is a dust-magnet”

Quality-Overall8%

“Low quality”

Size-Overall7%

“They are not 8x12”

Thin3%

“Too thin”

Ease Of Use3%

“Somewhat hard to hold”

Advertised Vs Actual Product3%

“False Description”

Value For Money2%

“too expensive”

Hard Feel2%

“Thin and stiff, like tar paper”

Top return reasons

Size-Overall20%

Material Quality19%

Thin12%

Adhesion/Stickiness10%

Advertised Vs Actual Product10%

Thickness7%

Value For Money5%

Color3%

Functionality-Overall3%

Defective Material/Parts2%

Common questions

Is black felt profitable to sell on Amazon United States?: The niche generates $361K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (46/100).
How competitive is the black felt niche?: 11 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in black felt?: Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Material Quality. The return rate is 2.0%.
When does demand for black felt peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 4.4× the quietest.
What does it cost to enter the black felt niche?: Listings span $4.00–$17.84; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.