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Black Feathers

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -8.4% this quarter, so Black Feathers is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$126K/yr244K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
35%top-5 click share · 25 brands · 27 sellers

Flapen Score

Black Feathers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Feathers is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Feathers market on Amazon at a glance

Shoppers on Amazon United States searched for Black Feathers 244K times last year and spent an estimated $126K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
5.0%
Market size, estimated
$126Ka year
Peak month
October5.5× the quietest month
Top search term
black feathers150K searches a year

02 · Price

A sale here is worth $10.25.

Listings sell for $10.25 on average, from $4.87 to $58.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $10.25 that is $5K to $8K a year per listing.

Average price
$10.25under the $15 to $100 sweet spot
Price range
$4.87–$58.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #59 within Feathers & Boas. It carries 947 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#59in Feathers & Boas
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
947per listing
Listings tracked
48

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Black Feathers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

27

Top-5 brand share

50%

Top 20: 97%

Top-5 click share

35%

Top 20: 76%

Open market

42%

  • Brand 112%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Black Feathers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.5×

Search terms

Top Black Feathers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black feathers150K/yr
  • black feather21K/yr
  • black feathers for crafts19K/yr
  • raven feathers11K/yr
  • crow feathers10K/yr
  • long black feathers5K/yr
  • large black feathers7K/yr
  • plumas negras5K/yr
  • feathers black5K/yr
  • black feathers bulk5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Feathers

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Not size listed”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Feathers questions

Answered from the same tracked data.