Is black face paint stick profitable to sell on Amazon United States?

The niche generates $24K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the black face paint stick niche?

16 brands and 40 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in black face paint stick?

Top complaints mined from reviews: Smudge Resistance, Color, Durability. The return rate is 1.3%.

When does demand for black face paint stick peak?

Demand peaks in Oct–Nov; the busiest month runs 22.5× the quietest.

What does it cost to enter the black face paint stick niche?

Listings span $1.97–$17.04; the average listing price is $7.20 (sweet spot $15–$100). The average incumbent carries 6,802 reviews — the moat a new listing must climb.

black face paint stick

Worth a look

Shows searches that convert (11.2% search→purchase), but a small market ($24K/yr) keeps it on the watch list.

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+32.0%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,801.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.20

avg listing price — sweet spot $15–$100

Price range

Bad$1.97–$17.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$24K

$24K/yr · 30K searches

According to Flapen's Amazon United States niche tracking, black face paint stick is a $24K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black face paint stick market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $36K–$43K; units × avg price
Conversion rate: 11.2%
Avg BSR: #74
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

32%

BADCOLOR22%
Bowitzki12%
MEICOLY11%
Blue Squid9%
Moon Creations7%
Drip Over Skill7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 22.5×

Open Trend

Top black face paint stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties

BADCOLOR$5.984.4★2,879 rev

Bowitzki Face Body Paint Stick Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties Cream-Blendable (Black)

Bowitzki$4.014.6★32 rev

Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX

Blue Squid$5.104.1★1,066 rev

MEICOLY Black Face Body Paint Stick Waterproof Eye Black Baseball Softball Football Lacrosse Face Paint for Adults and Kids for Halloween SFX Cosplay Clown Skeleton Zombie Joker Makeup

MEICOLY$6.324.2★1,402 rev

Eye Black by DRIP Over Skill Made with Natural Ingredients Dermotologist-Tested Sports Face Paint Stick Sweat Resistant Clean Eye Black Football Baseball Softball Lacrosse

Drip Over Skill$9.834.5★484 rev

Newest

by launch date

Janwana Black Face Body Paint Stick Full Coverage Cream Waterproof Non-Toxic Face Painingt for Halloween Softball Baseball Football Events Eye Black Skull Clown Cosplay SFX Makeup Costume Party

Janwana$4.639 rev

5mo ago

BOBISUKA Black Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Skeleton Clown Zombie Cosplay SFX Stage Makeup Sports Eye Black Looks & Costume Party

BOBISUKA$6.02270 rev

10mo ago

Blue Squid PRO Black Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX

Blue Squid$5.101,066 rev

11mo ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans

Dmsky$9.12245 rev

1y ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks Eyeblack Painting Kit for Athletes & Fans

Dmsky$8.66245 rev

1y ago

What buyers say about black face paint stick

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Colors are vibrant”

Quality-Overall9%

“Good quality product the team loves the multi colors”

Value For Money8%

“affordable”

Ease Of Use7%

“easy to use”

Advertised Vs Actual Product6%

“Just what I needed”

Efficiency4%

“it goes on well”

Ease Of Cleaning4%

“clean off easily”

Soft Feel4%

“Smooth”

Durability4%

“so it should last awhile”

Ease Of Application4%

“Easy to apply”

What buyers complain about

Smudge Resistance14%

“is not smudge proof”

Color8%

“It went on very dark and black”

Durability6%

“AND BROKE ON THE FIRST USE”

Size-Overall6%

“A BIGGER EYEPENCIL”

Quality-Overall5%

“Not great quality”

Adhesion/Stickiness4%

“But it doesnt stick well”

Advertised Vs Actual Product4%

“This is NOT TRUE”

Thickness3%

“Thick lines”

Ease Of Use3%

“Its hard to remove”

Value For Money3%

“Not worth the money”

Top return reasons

Color20%

Paint Quality11%

Size-Overall10%

Functionality-Overall8%

Advertised Vs Actual Product8%

Adhesion/Stickiness6%

Defective Material/Parts4%

Value For Money4%

Smudge Resistance3%

Quality-Overall3%

Common questions

Is black face paint stick profitable to sell on Amazon United States?: The niche generates $24K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the black face paint stick niche?: 16 brands and 40 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in black face paint stick?: Top complaints mined from reviews: Smudge Resistance, Color, Durability. The return rate is 1.3%.
When does demand for black face paint stick peak?: Demand peaks in Oct–Nov; the busiest month runs 22.5× the quietest.
What does it cost to enter the black face paint stick niche?: Listings span $1.97–$17.04; the average listing price is $7.20 (sweet spot $15–$100). The average incumbent carries 6,802 reviews — the moat a new listing must climb.