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Black Face Paint

Fail

Prices span $4.01–$16.19, mostly outside the sweet spot, so Black Face Paint is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$257K/yr321K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
49%top-5 click share · 15 brands · 33 sellers

Flapen Score

Black Face Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Face Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Face Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Black Face Paint 321K times last year and spent an estimated $257K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
9.3%
Market size, estimated
$257Ka year
Peak month
October22.0× the quietest month
Top search term
black face paint184K searches a year

02 · Price

A sale here is worth $8.58.

Listings sell for $8.58 on average, from $4.01 to $16.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $8.58 that is $13K to $17K a year per listing.

Average price
$8.58under the $15 to $100 sweet spot
Price range
$4.01–$16.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$13K–$17K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #56 within Face Painting. It carries 2,992 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#56in Face Painting
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,992per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Face Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

33

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

16%

  • Brand 134%
  • Brand 224%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (9 brands, 16%)

Demand

Black Face Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 22.0×

Search terms

Top Black Face Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black face paint184K/yr
  • black and white face paint46K/yr
  • face paint black12K/yr
  • white and black face paint23K/yr
  • corpse paint7K/yr
  • face paint black and white8K/yr
  • black facepaint6K/yr
  • black face3K/yr
  • black and white makeup5K/yr
  • face paint white and black4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Face Paint

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smudge Resistance”
3.3%of orders come back
“smudged a lot”
A buyer, on “Smudge Resistance”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Face Paint questions

Answered from the same tracked data.