black embroidery thread
Skip itPrices mostly outside the sweet spot ($3.77–$14.78) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Okay1,506.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$104K$104K/yr · 121K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Avg price
Bad$5.98avg listing price — sweet spot $15–$100
Price range
Bad$3.77–$14.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black embroidery thread is a $104K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black embroidery thread market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $120K–$150K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
44
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
12%
- DMC28%
- Newkita18%
- XLSFPY13%
- Dercuy12%
- LE PAON9%
- New brothread9%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top black embroidery thread search terms
- black embroidery thread50K/yr
- black embroidery floss25K/yr
- embroidery thread black11K/yr
- dmc 3109K/yr
- embroidery floss black7K/yr
- dmc black embroidery floss5K/yr
- dmc embroidery floss black4K/yr
- dmc 310 embroidery floss4K/yr
- black dmc embroidery floss3K/yr
- dmc embroidery floss 3103K/yr
Top black embroidery thread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Skeins Embroidery Floss Black Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossBlack
Newkita$4.014.7★1,319 rev
DMC 117-310 Mouline Stranded Cotton Six Strand Embroidery Floss Thread Black 8.7-Yard
DMC$4.104.7★2,841 rev
Black Embroidery Floss 24 Skeins Embroidery Thread Friendship Bracelet String Cross Stitch Threads Hair Wrap Yarn
XLSFPY$5.984.7★1,097 rev
14 Skeins Embroidery Floss Black Embroidery Thread Friendship Bracelet String Cross Stitch for DIY Making
Dercuy$4.064.7★1,339 rev
DMC Stranded Cotton Embroidery Thread 310 - per Skein
DMC$4.374.7★191 rev
Newest
by launch date
BAI Polyester Embroidery Machine Thread 5000 Yards Black+402
BAI$6.4942 rev
14 Skeins Black Embroidery Thread: Embroidery Floss 120 Yards Friendship Bracelet String Cross Stitch Cotton Yarn for DIY Bracelet Making
JUPEAN$3.77374 rev
Poolin Polyester Machine Embroidery Thread 4000M 40WT Black 0402
Poolin$7.06365 rev
12 Skeins Embroidery Floss Black Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossBlack
Newkita$4.011,319 rev
UMC STAG Pack of 12 Black Premium Embroidery Thread | 100% Egyptian Cotton Premium Skeins | Cross Stitch Embroidery Floss | Oeko TEX Certified Stranded Cotton | Ideal for Arts & Crafts (Black-12)
UMC STAG$4.612,160 rev
Trending
90-day click momentumBAI Polyester Embroidery Machine Thread 5000 Yards Black+402
BAI$6.494.7★
Dercuy Embroidery Floss 12 Skeins Black and White Embroidery Thread Friendship Bracelet String for DIY Making Embroidery Crafts
Dercuy$4.084.7★
14 Skeins Embroidery Floss Black Embroidery Thread Friendship Bracelet String Cross Stitch for DIY Making
Dercuy$4.064.7★
Embroidery Floss - Cross Stitch Threads - Friendship Bracelets Floss - Crafts Floss 24 Skeins Per Pack and Free Set of 2Embroidery Needles and 1Needle ThreaderBlack
LE PAON$5.164.6★
DMC 117-310 Mouline Stranded Cotton Six Strand Embroidery Floss Thread Black 8.7-Yard
DMC$4.104.7★
What buyers say about black embroidery thread
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth and high-quality and works great in my machine”
“Good price”
“Color accurate”
“Stitches beautifully without breaking”
“Exactly as described”
“strong”
“It doesn't break easy”
“Really soft and easy to work with”
“is perfect for my project”
“Right out of the package, the thread feels smooth and consistent, which is exactly what you want when running it through a multi-needle or high-speed machine”
What buyers complain about
“they are not as good as the DMC”
“However, I was sent the wrong color, which was disappointing”
“very poorly designed”
“Some you can't see in the picture”
“it was hard to work with”
“This thread is not great for embroidery or cross stitching”
“Very thin, breaks easily”
“Its not as shiny as another brand I often buy”
“Embroidery Floss=Not Very Exciting”
“Now I know why DMC is more expensive yet always preferred”
Top return reasons
Common questions
- Is black embroidery thread profitable to sell on Amazon United States?
- The niche generates $104K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the black embroidery thread niche?
- 10 brands and 44 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in black embroidery thread?
- Top complaints mined from reviews: Quality-Overall, Color, Design-Overall. The return rate is 1.1%.
- When does demand for black embroidery thread peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the black embroidery thread niche?
- Listings span $3.77–$14.78; the average listing price is $5.98 (sweet spot $15–$100). The average incumbent carries 1,507 reviews — the moat a new listing must climb.