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Black Elastic

Fail

Prices span $4.12–$11.02, mostly outside the sweet spot, so Black Elastic is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$74K/yr93K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
66%top-5 click share · 9 brands · 16 sellers

Flapen Score

Black Elastic against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Elastic is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Elastic market on Amazon at a glance

Shoppers on Amazon United States searched for Black Elastic 93K times last year and spent an estimated $74K. The top 5 brands take 87% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
11.9%
Market size, estimated
$74Ka year
Peak month
October2.4× the quietest month
Top search term
black elastic48K searches a year

02 · Price

A sale here is worth $6.65.

Listings sell for $6.65 on average, from $4.12 to $11.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $6.65 that is $2K to $3K a year per listing.

Average price
$6.65under the $15 to $100 sweet spot
Price range
$4.12–$11.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #21 within Sewing Notions & Supplies. It carries 3,609 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#21in Sewing Notions & Supplies
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
3,609per listing
Listings tracked
15

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Black Elastic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Brand 127%
  • Brand 222%
  • Brand 315%
  • Brand 414%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (3 brands, 8%)

Demand

Black Elastic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Search terms

Top Black Elastic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black elastic48K/yr
  • black elastic for sewing28K/yr
  • black elastic band11K/yr
  • elastic black3K/yr
  • elastic for sewing black3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Elastic

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Stretchability/Expandability/Elasticity”
23%of negative reviews mention “Stretchability/Expandability/Elasticity”
1.8%of orders come back
“Its elastic nothing great ok price”
A buyer, on “Stretchability/Expandability/Elasticity”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Elastic questions

Answered from the same tracked data.