Is black crayons profitable to sell on Amazon United States?

The niche generates $55K/yr across 7 tracked products. 90-day search growth is -41.3%. Flapen's verdict: Skip it (35/100).

How competitive is the black crayons niche?

4 brands and 19 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black crayons?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.

What does it cost to enter the black crayons niche?

Listings span $4.61–$17.85; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.

black crayons

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great226.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.08

avg listing price — sweet spot $15–$100

Price range

Bad$4.61–$17.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$55K

$55K/yr · 41K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-41.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black crayons is a $55K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black crayons market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $33K–$44K; units × avg price
Conversion rate: 12.3%
Avg BSR: #195
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 1.5%
Avg brand age: 72 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Crayola68%
Craytastic!21%
Lucky Art Crayonology7%
Tenceur4%

Demand

Weekly Amazon search volume, last 35 weeks — -41.3% search growth over the last 90 days.

Open Trend

Top black crayons search terms

black crayons27K/yr -37.0%11.4% conv.
black crayon4K/yr -18.4%4.7% conv.
black crayons bulk5K/yr -44.3%8.5% conv.
black crayola crayons5K/yr -70.1%11.4% conv.

All search terms

Top black crayons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies

Crayola$4.614.8★881 rev

Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236

Craytastic!$12.564.3★149 rev

Craytastic! Bulk Unwrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236

Craytastic!$13.294.2★187 rev

Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)

Lucky Art Crayonology$15.884.6★151 rev

Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black

Crayola$6.835.0★7 rev

Newest

by launch date

Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)

Tenceur$17.8553 rev

2y ago

Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)

Lucky Art Crayonology$15.88151 rev

3y ago

Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black

Crayola$6.837 rev

5y ago

CYO2696267 - CRAYON ALL BLK 12/BX

Crayola$6.57157 rev

10y ago

Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236

Craytastic!$12.56149 rev

15y ago

What buyers say about black crayons

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“One color”

Advertised Vs Actual Product25%

“As advertised”

Value For Money17%

“Great deal for black crayons”

Efficiency8%

“Worked out very well”

Ease Of Cleaning8%

“with no mess to clean up”

What buyers complain about

Durability50%

“Break easily”

Quality-Overall17%

“Poor quality”

Size-Overall17%

“Smaller than my child brain remembered”

Top return reasons

Color34%

Size-Overall33%

Advertised Vs Actual Product14%

Defective Material/Parts8%

Quality-Overall6%

Durability4%

Value For Money4%

Smell4%

Moist/Dry2%

Residue1%

Common questions

Is black crayons profitable to sell on Amazon United States?: The niche generates $55K/yr across 7 tracked products. 90-day search growth is -41.3%. Flapen's verdict: Skip it (35/100).
How competitive is the black crayons niche?: 4 brands and 19 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in black crayons?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.
What does it cost to enter the black crayons niche?: Listings span $4.61–$17.85; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.