How competitive is the Black Crayons niche on Amazon United States?

4 brands and 19 sellers compete in Black Crayons on Amazon United States. The top 5 Black Crayons products take 92% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Black Crayons niche?

Black Crayons sells for $11.08 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $4.61–$17.85. The average incumbent carries 226 reviews — the moat a new listing must climb.

Black Crayons

brand-locked demand (top 5 brands take 100% of clicks) — Black Crayons doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,221 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 47

This niche Category average · 4,656 niches

Is Black Crayons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Crayons is a $55K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Black Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.3% over the last 90 days and 12.3% of searches end in a purchase.

$55K

revenue / yr

Units sold / yr4K

Search volume / yr-41.3%41K

Conversion rate12.3%

Avg price$11.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 19

Top-5 product click share92%

Open market0%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Black Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Crayola Crayons Black Single Color Crayon Refill 12 Count Bulk Crayons School Supplies

Price: $4.61
Rating: 4.8/5
Reviews: 881
Age: 19y ago

Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236

Price: $12.56
Rating: 4.3/5
Reviews: 149
Age: 15y ago

Craytastic! Bulk Unwrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236

Price: $13.29
Rating: 4.2/5
Reviews: 187
Age: 15y ago

Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)

Price: $15.88
Rating: 4.6/5
Reviews: 151
Age: 3y ago

Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black

Price: $6.83
Rating: 5.0/5
Reviews: 7
Age: 5y ago

Newest

by launch date

Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(Black)

Price: $17.85
Rating: 3.7/5
Reviews: 53
Age: 2y ago

Lucky Art Crayonology 80 Count Single Color Crayons Bulk Pack - BLACK single color crayon refill - Regular size crayons (5/16 x 3-1/2)

Price: $15.88
Rating: 4.6/5
Reviews: 151
Age: 3y ago

Crayola CYO520836051 Regular Crayon Single Color Refill 12 Count - Black

Price: $6.83
Rating: 5.0/5
Reviews: 7
Age: 5y ago

CYO2696267 - CRAYON ALL BLK 12/BX

Price: $6.57
Rating: 4.6/5
Reviews: 157
Age: 10y ago

Craytastic! Bulk Wrapped Crayons Box of 52 (Black) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236

Price: $12.56
Rating: 4.3/5
Reviews: 149
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Crayola68%
Craytastic!21%
Lucky Art Crayonology7%
Tenceur4%

Black Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR12.3%Products7Brands4Top 5 Brands100%OOS Rate1.5%Rating4.5★Reviews226Avg BSR#195

Top Black Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black crayons27K/yr -37.0%11.4% conv.
black crayon4K/yr -18.4%4.7% conv.
black crayons bulk5K/yr -44.3%8.5% conv.
black crayola crayons5K/yr -70.1%11.4% conv.

What reviews say buyers love and hate about Black Crayons

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Color33%

“One color”

Advertised Vs Actual Product25%

“As advertised”

Value For Money17%

“Great deal for black crayons”

Efficiency8%

“Worked out very well”

Ease Of Cleaning8%

“with no mess to clean up”

What buyers complain about

83% of reviews

Durability50%

“Break easily”

Quality-Overall17%

“Poor quality”

Size-Overall17%

“Smaller than my child brain remembered”

Black Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

34%

2Size-Overall

33%

3Advertised Vs Actual Product

14%

4Defective Material/Parts

5Quality-Overall

Common Black Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Crayons 35/100 on Amazon United States — Skip it. The niche generates $55K/yr across 7 tracked products. Search demand moved -41.3% over the last 90 days.

Black Crayons buyers on Amazon United States complain most about Durability, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.