Skip to content

Black Construction Paper 12x18

Fail

The top 5 brands take 100% of clicks, so Black Construction Paper 12x18 is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$122K/yr43K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
90%top-5 click share · 4 brands · 75 sellers

Flapen Score

Black Construction Paper 12x18 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Construction Paper 12x18 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Construction Paper 12x18 market on Amazon at a glance

Shoppers on Amazon United States searched for Black Construction Paper 12x18 43K times last year and spent an estimated $122K. All 4 brands take every click. Demand peaks in Aug–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
19.2%
Market size, estimated
$122Ka year
Peak month
October2.0× the quietest month
Top search term
black construction paper 12x1824K searches a year

02 · Price

A sale here is worth $14.88.

Listings sell for $14.88 on average, from $3.48 to $31.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $14.88 that is $15K to $19K a year per listing.

Average price
$14.88under the $15 to $100 sweet spot
Price range
$3.48–$31.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Paper & Paper Crafts. It carries 3,223 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#32in Paper & Paper Crafts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,223per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Black Construction Paper 12x18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 229%
  • Brand 34%
  • Brand 43%

Demand

Black Construction Paper 12x18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Black Construction Paper 12x18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black construction paper 12x1824K/yr
  • black construction paper 18x244K/yr
  • large black construction paper4K/yr
  • large black paper3K/yr
  • 12x18 black construction paper4K/yr
  • black construction paper 12 x 182K/yr
  • 12 x 18 black construction paper2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Construction Paper 12x18

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Paper Quality”
22%of negative reviews mention “Paper Quality”
0.4%of orders come back
“This paper was too fine”
A buyer, on “Paper Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Construction Paper 12x18 questions

Answered from the same tracked data.