black colored pencils only
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,604.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.65–$25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$33K$33K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, black colored pencils only is a $33K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
black colored pencils only market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $53K–$64K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 67%
- Out of stock
- 8.6%
- Avg brand age
- 65 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
64
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
4%
- sqzrmdcg41%
- Prismacolor20%
- Cezanne13%
- PATIKIL13%
- Faber-Castell5%
- Sanford4%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Top black colored pencils only search terms
- black colored pencils13K/yr
- black colored pencils only17K/yr
- black colored pencil9K/yr
- black prismacolor pencil5K/yr
- black color pencils4K/yr
- prismacolor black colored pencils3K/yr
Top black colored pencils only products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$8.714.0★115 rev
Cezanne Creative Mark Premium Colored Pencils Black Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More
Cezanne$9.274.6★1,115 rev
sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.684.0★115 rev
sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$6.134.0★115 rev
PATIKIL Black Colored Pencils Set 12 Pcs Oil Color Pencils Wooden Coloring Drawing Pencil for Artists Art Painting
PATIKIL$7.924.5★249 rev
Newest
by launch datesqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$6.13115 rev
sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$8.71115 rev
sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.68115 rev
sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)
sqzrmdcg$6.96165 rev
sqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$14.728 rev
Trending
90-day click momentumsqzrmdcg 60 Pack Bulk Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$14.724.5★
sqzrmdcg 12 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$6.134.0★
sqzrmdcg 36 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$8.714.0★
sqzrmdcg 24PCS Erasable Colored Pencils with Eraser Pre Sharpened Pencil 2 HB - Ideal for Checking Grading Tests & Office/School Supplies (Black)
sqzrmdcg$6.964.2★
sqzrmdcg 24 Pack Black Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.684.0★
What buyers say about black colored pencils only
What buyers praise and complain about, mined from review topics.What buyers love
“Good pencil”
“the color is awesome”
“Good value”
“Very Decent Pencils”
“They are soft”
“A good value for your or childrens drawing”
“Item as described”
“They also write nice”
“Don't break easy”
“they sharpen easily”
What buyers complain about
“NOT BLACK”
“There was no way to get it to sharpen to a point”
“very cheap pencil”
“it feels like it will break”
“Works Well, But Price for Quantity is a Bit High”
“IN ORDER TO MAKE DARKER YOU HAVE TO REALLY PUSH DOWN HARD AND THE TIP BREAKS”
“I was pressing hard too”
“Received an obviously used item”
“Writes very similar to a normal pencil”
“They are hard”
Top return reasons
Common questions
- Is black colored pencils only profitable to sell on Amazon United States?
- The niche generates $33K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the black colored pencils only niche?
- 9 brands and 64 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in black colored pencils only?
- Top complaints mined from reviews: Color, Sharpness, Quality-Overall. The return rate is 0.4%.
- When does demand for black colored pencils only peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the black colored pencils only niche?
- Listings span $2.65–$25.47; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 1,605 reviews — the moat a new listing must climb.