black clay
Worth a lookShows low returns (1.3%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Price range
Okay$4.63–$24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,158.78avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, black clay is a $66K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
black clay market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $72K–$96K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
71
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
19%
- Wolwefa23%
- Sculpey22%
- STAEDTLER12%
- CALPALMY11%
- ReArt8%
- ifergoo6%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +7.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top black clay search terms
- black clay15K/yr
- black air dry clay12K/yr
- black polymer clay14K/yr
- air dry clay black6K/yr
- polymer clay black5K/yr
- black modeling clay4K/yr
Top black clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists
Wolwefa$7.344.4★177 rev
Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9
STAEDTLER$4.954.4★13,943 rev
Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
CALPALMY$13.534.5★6,121 rev
Sculpey Premo Polymer Oven-Bake Clay Black Non Toxic 2 oz. bar Great for jewelry making holiday DIY mixed media and home dcor projects. Premium clay perfect for clayers and artists.
Sculpey$5.964.4★2,129 rev
ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
ReArt$12.794.7★20 rev
Newest
by launch dateReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
ReArt$12.7920 rev
ifergoo Polymer Clay 100g Modeling Oven Baked Model Clay for Sculpting DIY Artistic Creation & School Projects Great for Kids and Adult (Black)
ifergoo$6.9924 rev
LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)
LitoJoy$14.48102 rev
Black Air Dry Clay Wolwefa 72 Packs Air Dry Foam Clay Moldable Super Light Clay Perfect for Arts Crafts Classroom Teaching
Wolwefa$20.1144 rev
VioraWhite 72 Pcs 38oz Air Dry Clay Bulk Modeling Magic Ultra Lightweight Foam Modeling Clay for Kids Adults DIY Gifts Party Arts Crafts and School Project Supplies(Black)
VioraWhite$22.3233 rev
Trending
90-day click momentumifergoo Polymer Clay 100g Modeling Oven Baked Model Clay for Sculpting DIY Artistic Creation & School Projects Great for Kids and Adult (Black)
ifergoo$6.994.2★
VioraWhite 72 Pcs 38oz Air Dry Clay Bulk Modeling Magic Ultra Lightweight Foam Modeling Clay for Kids Adults DIY Gifts Party Arts Crafts and School Project Supplies(Black)
VioraWhite$22.324.5★
LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)
LitoJoy$14.484.8★
Black Air Dry Clay Wolwefa 72 Packs Air Dry Foam Clay Moldable Super Light Clay Perfect for Arts Crafts Classroom Teaching
Wolwefa$20.114.1★
Activa Plus Clay Black 1.1lb (500g) - Natural Self Hardening Air-Dry Clay - Professional Clay for Modeling Arts & Crafts
Activa$12.824.0★
What buyers say about black clay
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Fun for kids and adults”
“Worth it”
“Excellent product, complies with the advertising”
“So fun for crafting”
“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”
“Very good value for a gift”
“As advertised”
“Soft”
“It takes paint really well”
What buyers complain about
“breakable”
“Not White”
“A little slow to dry”
“It's so hard and brittle”
“Not easy to use”
“Garbage”
“used when it arrived”
“very fragile and breaks easy”
“Sticky”
“first off it was very thick”
Top return reasons
Common questions
- Is black clay profitable to sell on Amazon United States?
- The niche generates $66K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the black clay niche?
- 14 brands and 71 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in black clay?
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 1.3%.
- When does demand for black clay peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the black clay niche?
- Listings span $4.63–$24.42; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.