Black Clay
FailShoppers spend an estimated $21K a year here, so Black Clay is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $21K/yr56K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 76 sellers
Flapen Score
Black Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Black Clay is stronger. Inside it, weaker.
Market
The Black Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Black Clay 56K times last year and spent an estimated $21K. The top 5 brands take 74% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $21Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- black clay16K searches a year
02 · Price
A sale here is worth $12.44.
Listings sell for $12.44 on average, from $4.42 to $24.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.44 that is $1K to $3K a year per listing.
- Average price
- $12.44under the $15 to $100 sweet spot
- Price range
- $4.42–$24.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #142 within Ceramics & Pottery. It carries 2,521 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #142in Ceramics & Pottery
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,521per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Black Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists
- Price
- $7.36
- Rating
- 4.3/5
- Reviews
- 206
- Age
- 2y ago

Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9
- Price
- $4.77
- Rating
- 4.4/5
- Reviews
- 14,109
- Age
- 13y ago

Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 6,209
- Age
- 6y ago

ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 11mo ago

Sculpey III Polymer Oven-Bake Clay Black Non Toxic 8 oz. bar Great for Modeling Sculpting Holiday DIY Mixed Media and School Projects. Great for Kids and Beginners!
- Price
- $11.24
- Rating
- 4.8/5
- Reviews
- 1,057
- Age
- 16y ago
Trending
estimated 90-day click momentum
ifergoo 100g Black Polymer Clay 3.5oz Oven Bake DIY Modeling Clay for Kids
- Price
- $7.10
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 1y ago

Activa Plus Clay Black 1.1lb Natural Self-Hardening Air-Dry Artist Clay
- Price
- $11.95
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 2y ago

VioraWhite 72 Pcs 38oz Air Dry Clay Bulk Modeling Clay Black
- Price
- $22.64
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Crayola Model Magic 4oz-Black
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 16y ago

ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 11mo ago
Newest
by launch date
ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 11mo ago

ifergoo 100g Black Polymer Clay 3.5oz Oven Bake DIY Modeling Clay for Kids
- Price
- $7.10
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 1y ago

LitoJoy Black Air Dry Foam Clay 1.1lbs/500g Soft & Easy to Mold
- Price
- $14.60
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 1y ago

Black Air Dry Clay Wolwefa 72 Packs Air Dry Foam Clay Moldable Super Light Clay Perfect for Arts Crafts Classroom Teaching
- Price
- $20.21
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago

VioraWhite 72 Pcs 38oz Air Dry Clay Bulk Modeling Clay Black
- Price
- $22.64
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
76
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
19%
- Sculpey23%
- Wolwefa20%
- STAEDTLER12%
- CALPALMY10%
- ReArt9%
- ifergoo7%
Demand
Black Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Black Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black clay16K/yr
- black polymer clay13K/yr
- black air dry clay12K/yr
- air dry clay black6K/yr
- polymer clay black5K/yr
- black modeling clay4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Clay
We read the reviews and the return reasons for every product selling here.
“Not White”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









