Black Clay
Black Clay shows low returns (1.3%), but a small market ($66K/yr) keeps it on the watch list.
Flapen Score
Top 25% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 47
Is Black Clay profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Black Clay is a $66K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Black Clay: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.3% over the last 90 days and 9.8% of searches end in a purchase.
$66K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Black Clay products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wolwefa Air Dry Clay 6.3OZ Black Molding Clay Soft Modeling Clay for Kids Age 3-12 Air Dry Clay for Adults Light Weight Air Dry Clay Perfect Clay for Crafts Gift for Children and Artists
- Price
- $7.34
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
Staedtler FIMO Soft Polymer Clay - -Oven Bake Clay for Jewelry Sculpting Crafting Black 8020-9
- Price
- $4.95
- Rating
- 4.4/5
- Reviews
- 13,943
- Age
- 13y ago
Moldable Cosplay Foam Clay (Black) High Density and Hiqh Quality for Intricate Designs | Air Dries to Perfection for Cutting with a Knife or Rotary Tool Sanding or Shaping
- Price
- $13.53
- Rating
- 4.5/5
- Reviews
- 6,121
- Age
- 6y ago
Sculpey Premo Polymer Oven-Bake Clay Black Non Toxic 2 oz. bar Great for jewelry making holiday DIY mixed media and home dcor projects. Premium clay perfect for clayers and artists.
- Price
- $5.96
- Rating
- 4.4/5
- Reviews
- 2,129
- Age
- 18y ago
ReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
- Price
- $12.79
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 11mo ago
Trending
90-day click momentum
ifergoo Polymer Clay 100g Modeling Oven Baked Model Clay for Sculpting DIY Artistic Creation & School Projects Great for Kids and Adult (Black)
- Price
- $6.99
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago
VioraWhite 72 Pcs 38oz Air Dry Clay Bulk Modeling Magic Ultra Lightweight Foam Modeling Clay for Kids Adults DIY Gifts Party Arts Crafts and School Project Supplies(Black)
- Price
- $22.32
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)
- Price
- $14.48
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 1y ago
Black Air Dry Clay Wolwefa 72 Packs Air Dry Foam Clay Moldable Super Light Clay Perfect for Arts Crafts Classroom Teaching
- Price
- $20.11
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 1y ago
Activa Plus Clay Black 1.1lb (500g) - Natural Self Hardening Air-Dry Clay - Professional Clay for Modeling Arts & Crafts
- Price
- $12.82
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2y ago
Newest
by launch dateReArt Polymer Oven-Bake Clay Black Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects
- Price
- $12.79
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 11mo ago
ifergoo Polymer Clay 100g Modeling Oven Baked Model Clay for Sculpting DIY Artistic Creation & School Projects Great for Kids and Adult (Black)
- Price
- $6.99
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago
LitoJoy Black Air Dry Foam Clay 1.1lbs/ 500g - Soft Modeling Clay for Art Projects Cosplay Props DIY Crafts (Light Weight & Easy to Use)
- Price
- $14.48
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 1y ago
Black Air Dry Clay Wolwefa 72 Packs Air Dry Foam Clay Moldable Super Light Clay Perfect for Arts Crafts Classroom Teaching
- Price
- $20.11
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 1y ago
VioraWhite 72 Pcs 38oz Air Dry Clay Bulk Modeling Magic Ultra Lightweight Foam Modeling Clay for Kids Adults DIY Gifts Party Arts Crafts and School Project Supplies(Black)
- Price
- $22.32
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
71
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
19%
- Wolwefa23%
- Sculpey22%
- STAEDTLER12%
- CALPALMY11%
- ReArt8%
- ifergoo6%
Black Clay demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.7×
Top Black Clay search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black clay15K/yr
- black air dry clay12K/yr
- black polymer clay14K/yr
- air dry clay black6K/yr
- polymer clay black5K/yr
- black modeling clay4K/yr
What reviews say buyers love and hate about Black Clay
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Ease of use”
“Fun for kids and adults”
“Worth it”
“Excellent product, complies with the advertising”
“So fun for crafting”
What buyers complain about
61% of reviews“breakable”
“Not White”
“A little slow to dry”
“It's so hard and brittle”
“Not easy to use”
Black Clay return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Clay questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
