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Black Chalk Paint

Fail

The average product has 14,251 reviews to catch up to, so Black Chalk Paint is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$151K/yr80K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
70%top-5 click share · 10 brands · 52 sellers

Flapen Score

Black Chalk Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Chalk Paint is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Chalk Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Black Chalk Paint 80K times last year and spent an estimated $151K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
10.6%
Market size, estimated
$151Ka year
Peak month
August1.6× the quietest month
Top search term
black chalk paint60K searches a year

02 · Price

A sale here is worth $17.75.

Listings sell for $17.75 on average, from $7.79 to $27.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.75 that is $4K to $9K a year per listing.

Average price
$17.75inside the $15 to $100 sweet spot
Price range
$7.79–$27.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Painting. It carries 14,251 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Painting
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
14,251per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Black Chalk Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

52

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Brand 132%
  • Brand 232%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 8%)

Demand

Black Chalk Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Black Chalk Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black chalk paint60K/yr
  • black chalk paint for furniture14K/yr
  • chalk paint black6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Chalk Paint

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Paint Quality”
41%of negative reviews mention “Paint Quality”
2.1%of orders come back
“ended up in the paint”
A buyer, on “Paint Quality”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Chalk Paint questions

Answered from the same tracked data.