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Black Cardstock 12x12

Black Cardstock 12x12 shows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 47

Market size 20Growth 50Conversion 94Competition 48Returns 83Price range 62Avg price 76Brand share 68Review moat 69Quality gap 19
This niche Category average · 4,656 niches

Is Black Cardstock 12x12 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Cardstock 12x12 is a $79K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 54/100.

Black Cardstock 12x12: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.6% over the last 90 days and 11.7% of searches end in a purchase.

$79K

revenue / yr

Units sold / yr8K
Search volume / yr+20.6%44K
Conversion rate11.7%
Avg price$15.30

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers17 · 25
Top-5 product click share56%
Open market36%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)4· 2 succeeded
Avg rating4.7★
Avg reviews757

Top Black Cardstock 12x12 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

29%

  • Goefun23%
  • Astrodesigns16%
  • Bonmiy11%
  • Uncle Paul8%
  • Oleitodh7%
  • Koogel6%

Black Cardstock 12x12 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR11.7%Products21Brands17Top 5 Brands64%OOS Rate8.1%Rating4.7★Reviews757Avg BSR#226
1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 2.2×

Top Black Cardstock 12x12 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black cardstock 12x1223K/yr
  • 12x12 black cardstock8K/yr
  • black 12x12 cardstock5K/yr
  • black card stock 12 x 123K/yr
  • black scrapbook paper 12x123K/yr
  • 12 x 12 black cardstock2K/yr

What reviews say buyers love and hate about Black Cardstock 12x12

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall24%

Good quality

Paper Quality20%

Good paper

Color12%

Colors are very pretty

Value For Money6%

Definitely worth the price

Strength5%

Very sturdy

What buyers complain about

76% of reviews
Thickness23%

doubled it up in order to make it thicker for the intended use

Paper Quality16%

wasting page after page of paper

Color13%

Very black

Quality-Overall7%

Garbage

Compatibility-Overall6%

Not for Cricut

Black Cardstock 12x12 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Color
12%
3Value For Money
11%
4Paper Quality
9%
5Thin
7%

Common Black Cardstock 12x12 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Cardstock 12x12 54/100 on Amazon United States — Worth a look. The niche generates $79K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +20.6% over the last 90 days.
Search demand for Black Cardstock 12x12 on Amazon United States peaks in May–Oct, where the busiest month runs 2.2× the quietest.