black buttons
Skip itPrices mostly outside the sweet spot ($3.21–$9.98) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,066.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 222K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Avg price
Bad$5.89avg listing price — sweet spot $15–$100
Price range
Bad$3.21–$9.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black buttons is a $105K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
black buttons market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $88K–$118K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
14
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
19%
- Lilaly47%
- WOILLIO9%
- GANSSIA7%
- Super Z Outlet7%
- Xentrlologic6%
- ONEHERE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top black buttons search terms
- black buttons112K/yr
- black button17K/yr
- small black buttons11K/yr
- black buttons 1/2 inch6K/yr
- large black buttons15K/yr
- black buttons 1 inch9K/yr
- buttons black6K/yr
- black buttons 3/4 inch5K/yr
- black shirt buttons4K/yr
- black buttons for clothes6K/yr
Top black buttons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lilaly 100 pcs Black Buttons for Crafts 5 Sizes Mixed Round Sewing Buttons for Clothes Suitable for for DIY Crafts Coats Shirts Pants Shorts
Lilaly$3.324.7★1,088 rev
100Pcs Premium Black Round Resin Sewing Buttons 4-Hole Craft Buttons in 5 Sizes Shatterproof & Fade-Resistant Suit Coat Buttons Smooth Scratch-Proof Reusable Box for DIY Knitting & Holiday Decor
WOILLIO$3.214.7★1,411 rev
Super Z Outlet 100 Pack 1 Inch Buttons Flatback Sewing Colored for Arts & Crafts Fashion Clothing DIY Projects (Black)
Super Z Outlet$7.594.7★972 rev
450-550Pcs Black Buttons for Crafts Assorted Size Buttons for Sewing Black Craft Buttons for Arts DIY Crafts Decoration Assorted Buttons for Crafts 0.3-1 inch
Xentrlologic$9.984.6★111 rev
100 Pcs Premium Mixed Resin Sewing Buttons ONEHERE Eco-Friendly 4-Hole Craft Buttons 5 Sizes of Black Buttons Suitable for Sewing DIY and Holiday Decoration(Black)
ONEHERE$3.834.6★278 rev
Newest
by launch date
100Pcs Black Sewing Buttons4-Hole Craft5Sizeswith Compartment Storage Box Suitable for Sewing Suit Coat Shirt Buttons DIY Decoration (Black)
Fancypost$6.0133 rev
Jeffdad 20mm Fabric Covered Black Buttons Round Covered Metal Shank Sewing Buttons Vintage Covered Cloth Button for Suits Jacket Dress Blouses(10)
Jeffdad$5.0458 rev
HARFINGTON 10pcs Fabric Cloth Buttons 1 Round Sewing Button with Shank Fabric Covered Buttons for Jacket Coat Shirt Suits Bridal Black
HARFINGTON$6.3453 rev
450-550Pcs Black Buttons for Crafts Assorted Size Buttons for Sewing Black Craft Buttons for Arts DIY Crafts Decoration Assorted Buttons for Crafts 0.3-1 inch
Xentrlologic$9.98111 rev
Lilaly 100 pcs Black Buttons for Crafts 5 Sizes Mixed Round Sewing Buttons for Clothes Suitable for for DIY Crafts Coats Shirts Pants Shorts
Lilaly$3.321,088 rev
Trending
90-day click momentumHARFINGTON 10pcs Fabric Cloth Buttons 1 Round Sewing Button with Shank Fabric Covered Buttons for Jacket Coat Shirt Suits Bridal Black
HARFINGTON$6.344.2★
100 Pcs Premium Mixed Resin Sewing Buttons ONEHERE Eco-Friendly 4-Hole Craft Buttons 5 Sizes of Black Buttons Suitable for Sewing DIY and Holiday Decoration(Black)
ONEHERE$3.834.6★
100Pcs Black Sewing Buttons4-Hole Craft5Sizeswith Compartment Storage Box Suitable for Sewing Suit Coat Shirt Buttons DIY Decoration (Black)
Fancypost$6.014.8★
600-700Pcs Black Craft Buttons Bulk Assorted Black Buttons for Crafts Mixed for Arts DIY Crafting Decoration
Qovydx$9.734.6★
Super Z Outlet 100 Pack 1 Inch Buttons Flatback Sewing Colored for Arts & Crafts Fashion Clothing DIY Projects (Black)
Super Z Outlet$7.594.7★
What buyers say about black buttons
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous buttons”
“buttons are buttons nice verity sizes”
“As described”
“affordable value”
“Amazing how much variety”
“Great assortment”
“Very useful”
“Great for crochet items”
“Perfect for a dressy black suit”
“Perfect for crafting accents or lightweight clothing use”
What buyers complain about
“rather thin buttons”
“Size to big”
“I don't like the misleading add”
“not as thick as the ones I had on my old leather jacket”
Top return reasons
Common questions
- Is black buttons profitable to sell on Amazon United States?
- The niche generates $105K/yr across 13 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the black buttons niche?
- 12 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in black buttons?
- Top complaints mined from reviews: Touch/Button Controls, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for black buttons peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the black buttons niche?
- Listings span $3.21–$9.98; the average listing price is $5.89 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.