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Black Buttons

Fail

Prices span $3.21–$9.98, mostly outside the sweet spot, so Black Buttons is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$105K/yr222K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
73%top-5 click share · 12 brands · 14 sellers

Flapen Score

Black Buttons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Buttons is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Buttons market on Amazon at a glance

Shoppers on Amazon United States searched for Black Buttons 222K times last year and spent an estimated $105K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
8.0%
Market size, estimated
$105Ka year
Peak month
November2.8× the quietest month
Top search term
black buttons112K searches a year

02 · Price

A sale here is worth $5.89.

Listings sell for $5.89 on average, from $3.21 to $9.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $5.89 that is $6K to $7K a year per listing.

Average price
$5.89under the $15 to $100 sweet spot
Price range
$3.21–$9.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$6K–$7K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Sewing Notions & Supplies. It carries 1,067 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#265in Sewing Notions & Supplies
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,067per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Buttons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

19%

  • Brand 147%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Black Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Black Buttons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black buttons112K/yr
  • black button17K/yr
  • small black buttons11K/yr
  • black buttons 1/2 inch6K/yr
  • large black buttons15K/yr
  • black buttons 1 inch9K/yr
  • buttons black6K/yr
  • black buttons 3/4 inch5K/yr
  • black shirt buttons4K/yr
  • black buttons for clothes6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Buttons

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Touch/Button Controls”
35%of negative reviews mention “Touch/Button Controls”
1.5%of orders come back
“rather thin buttons”
A buyer, on “Touch/Button Controls”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Buttons questions

Answered from the same tracked data.