Is black and white tissue paper profitable to sell on Amazon United States?

The niche generates $50K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (47/100).

How competitive is the black and white tissue paper niche?

20 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in black and white tissue paper?

Top complaints mined from reviews: Size-Overall, Color, Brightness/Shine/Glow. The return rate is 1.6%.

When does demand for black and white tissue paper peak?

Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the black and white tissue paper niche?

Listings span $4.37–$13.82; the average listing price is $7.96 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.

black and white tissue paper

Skip it

Prices mostly outside the sweet spot ($4.37–$13.82) — this niche doesn't clear our bar today.

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,012.65

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.96

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$50K

$50K/yr · 55K searches

Price range

Bad$4.37–$13.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black and white tissue paper is a $50K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black and white tissue paper market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $48K–$64K; units × avg price
Conversion rate: 11.3%
Avg BSR: #143
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.7%
Avg brand age: 37 months
Avg seller age: 216 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

31%

PLULON30%
BEISHIDA9%
LIAPAWPAW9%
Flexicore Packaging9%
MR FIVE8%
SANNIX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top black and white tissue paper search terms

black and white tissue paper33K/yr -4.5%8.0% conv.
gray tissue paper8K/yr +25.9%15.7% conv.
black and white tissue paper for gift bags5K/yr +16.0%12.7% conv.
grey tissue paper6K/yr -21.1%15.3% conv.
black and white striped tissue paper3K/yr +15.6%15.4% conv.

All search terms

Top black and white tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

60 Sheets Grey Tissue Paper Bulk PLULON Gift Wrapping Tissue Paper for Packaging 14 x 20 Inch Art Crafts for Gift Bags Decorative Floral Wedding Birthday Party Decor

PLULON$5.544.8★495 rev

PLULON 60 Sheets Black White Grey Tissue Paper Bulks Gift Wrap Tissue Paper Sheets for Packaging Birthday Gift Wrapping Birthday Wedding Holiday 14 x 20 Inch

PLULON$5.784.8★3,294 rev

Flexicore Packaging Black Pin Stripe Print Gift Wrap Tissue Paper Size: 15 Inch X 20 Inch | Count: 10 Sheets | Color: Black Pin Stripe

Flexicore Packaging$5.844.6★606 rev

LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in

LIAPAWPAW$6.984.8★60 rev

PLULON 120 Sheets Gray Tissue Paper for Gift Bags Gift Wrapping Paper Tissue Bulk for Crafts Packaging Birthday Baby Shower Wedding Holiday Flower Bachelorette Bridal Party Decorations

PLULON$7.224.6★151 rev

Newest

by launch date

Luckonway 40 Sheets Black Stripe Tissue Paper Bulk 20 x 14 Inches Black and White Tissue Paper Premium Gift Wrapping Paper for Gift Bags Birthday Holiday Decor(Black Stripe)

Luckonway$5.983 rev

4mo ago

LIAPAWPAW Vintage Floral Tissue Paper Black and White Flower Pattern Botanical Gift Wrapping Tissue Paper for Gift Bags Craft Packaging for Wedding Birthday Spring Party Decor 30 Sheets 20x14in

LIAPAWPAW$6.9860 rev

6mo ago

AVXINSOK 100 Sheets Black Striped Tissue Paper 14 x 20 Inches Black and White Striped Gift Wrapping Tissue Paper for Gift Bags Wedding Birthday Party Packaging Crafts

AVXINSOK$9.8867 rev

9mo ago

BEISHIDA 100 Sheets Black and White Tissue Paper Bulk Twill Stripes Dots Stars Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Birthday Graduation DIY Crafts Holiday Flowers

BEISHIDA$10.0093 rev

10mo ago

BEISHIDA Black Pin Stripe Tissue Paper Bulk Wrapping Tissue Paper for Gift Bags 14 x 20 Inch Gift Wrap for Wedding Easter Birthday Graduation DIY Crafts Holiday Flowers-30 Sheets

BEISHIDA$6.9934 rev

10mo ago

What buyers say about black and white tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality”

Color14%

“Color”

Value For Money10%

“Great value”

Design-Overall9%

“Clean and nice design”

Brightness/Shine/Glow7%

“Pretty glitter”

Advertised Vs Actual Product7%

“Accurate description”

Gifting Purpose5%

“Worked well with the gift bags I had”

Strength4%

“Its held up well even with heavier items”

Durability4%

“durable great price”

Size-Overall4%

“Good size”

What buyers complain about

Size-Overall20%

“smaller than i was thinking”

Color11%

“Not white”

Brightness/Shine/Glow11%

“Glitter falls off”

Smell8%

“Bad smell”

Ease Of Use7%

“Horrible to use”

Thickness4%

“they are a little thicker than regular tissue paper”

Wrinkles4%

“I have purchased this product a few times and was satisfied, however; this tissue was so badly wrinkled, and some had ragged edges, some was ripped and the color was not at all what I was expecting”

Advertised Vs Actual Product4%

“False adverting”

Flatness2%

“they come flat”

Material Quality2%

“These are made about a funky fabric”

Top return reasons

Color20%

Size-Overall19%

Value For Money16%

Advertised Vs Actual Product12%

Material Quality9%

Quality-Overall5%

Brightness/Shine/Glow3%

Thin3%

Smell2%

Design-Overall2%

Common questions

Is black and white tissue paper profitable to sell on Amazon United States?: The niche generates $50K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (47/100).
How competitive is the black and white tissue paper niche?: 20 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in black and white tissue paper?: Top complaints mined from reviews: Size-Overall, Color, Brightness/Shine/Glow. The return rate is 1.6%.
When does demand for black and white tissue paper peak?: Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the black and white tissue paper niche?: Listings span $4.37–$13.82; the average listing price is $7.96 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.