Is black and white acrylic paint profitable to sell on Amazon United States?

The niche generates $833K/yr across 9 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (42/100).

How competitive is the black and white acrylic paint niche?

7 brands and 45 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in black and white acrylic paint?

Top complaints mined from reviews: Paint Quality, Thickness, Color. The return rate is 1.1%.

When does demand for black and white acrylic paint peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 15.1× the quietest.

What does it cost to enter the black and white acrylic paint niche?

Listings span $0.61–$17.42; the average listing price is $8.42 (sweet spot $15–$100). The average incumbent carries 14,247 reviews — the moat a new listing must climb.

black and white acrylic paint

Skip it

A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Good$833K

$833K/yr · 711K searches

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.42

avg listing price — sweet spot $15–$100

Review moat

Bad14,246.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad$0.61–$17.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad89%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, black and white acrylic paint is a $833K/yr Amazon United States market (711K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black and white acrylic paint market data

Units sold / yr: 125K–150K; avg 12,500–15,000/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 13.9%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Apple Barrel74%
Rust-Oleum8%
Cra-Z-Art5%
Artecho4%
GOTIDEAL3%
Nicpro3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +2.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 15.1×

Open Trend

Top black and white acrylic paint search terms

black paint346K/yr +3.1%7.3% conv.
black acrylic paint212K/yr -1.1%18.6% conv.
acrylic paint black35K/yr +1.1%15.0% conv.
black craft paint16K/yr +11.9%18.0% conv.
acrylic black paint12K/yr -3.2%11.1% conv.
black paint acrylic12K/yr +14.6%12.5% conv.
black and white acrylic paint12K/yr -6.1%4.3% conv.
paint black8K/yr +11.9%4.5% conv.
apple barrel acrylic paint 8 oz6K/yr -17.8%1.2% conv.
apple barrel acrylic paint black6K/yr +48.3%18.1% conv.

All search terms

Top black and white acrylic paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Barrel Acrylic Paint in Assorted Colors (8 Ounce) 20404 Black- (Pack of 1)

Apple Barrel$3.034.8★21,526 rev

Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20504 Black

Apple Barrel$0.614.7★45,301 rev

RoseArt Acrylic Paint Raven Black 32oz Bottle Acrylic Paint for School Projects Arts & Crafts Drawing & Painting

Cra-Z-Art$8.764.4★319 rev

Rust-Oleum 267249 Painters Touch Ultra Cover Premium Latex Brush Paint Half Pint Satin Canyon Black

Rust-Oleum$9.094.4★681 rev

Artecho Black Acrylic Paint Lamp Black Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies

Artecho$6.734.6★9,392 rev

Newest

by launch date

Nicpro Black Large Acrylic Paint (16.9 oz 500 ml) Rich Pigments Non Toxic Craft Paint for Multi Surface Canvas Wood Leather Ceramic Fabric Stone - Art Painting Supplies for Beginners Artists & Adults

Nicpro$11.53483 rev

1y ago

Rust-Oleum 267249 Painters Touch Ultra Cover Premium Latex Brush Paint Half Pint Satin Canyon Black

Rust-Oleum$9.09681 rev

2y ago

Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black

Rust-Oleum$17.422,099 rev

3y ago

RoseArt Acrylic Paint Raven Black 32oz Bottle Acrylic Paint for School Projects Arts & Crafts Drawing & Painting

Cra-Z-Art$8.76319 rev

5y ago

Artecho Black Acrylic Paint Lamp Black Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies

Artecho$6.739,392 rev

5y ago

What buyers say about black and white acrylic paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality16%

“Good quality paint”

Quality-Overall13%

“Excellent Product”

Color13%

“Colors are nice”

Value For Money12%

“Worth your money”

Advertised Vs Actual Product6%

“As advertised”

Coverage5%

“Good coverage”

Ease Of Cleaning4%

“It's very easy to wash off”

Thickness3%

“nice thickness”

Ease Of Use3%

“Easy to use”

Moist/Dry3%

“It covered it very well and dried quickly”

What buyers complain about

Paint Quality34%

“Not the best door paint afterall”

Thickness13%

“It could have been thinner again”

Color11%

“they are black”

Quality-Overall9%

“Cheap”

Advertised Vs Actual Product4%

“so misleading”

Weight Heavy3%

“then started going heavy”

Size-Overall3%

“Small”

Coverage3%

“The coverage was poor”

Value For Money2%

“Not worth it”

Material Quality2%

“does not look like satin”

Top return reasons

Paint Quality50%

Size-Overall13%

Color13%

Value For Money11%

Advertised Vs Actual Product2%

Leak-Proof2%

Product Condition1%

Quality-Overall1%

Functionality-Overall1%

Compatibility-Overall1%

Common questions

Is black and white acrylic paint profitable to sell on Amazon United States?: The niche generates $833K/yr across 9 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (42/100).
How competitive is the black and white acrylic paint niche?: 7 brands and 45 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in black and white acrylic paint?: Top complaints mined from reviews: Paint Quality, Thickness, Color. The return rate is 1.1%.
When does demand for black and white acrylic paint peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 15.1× the quietest.
What does it cost to enter the black and white acrylic paint niche?: Listings span $0.61–$17.42; the average listing price is $8.42 (sweet spot $15–$100). The average incumbent carries 14,247 reviews — the moat a new listing must climb.