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Birds Watercolor Workbook

Fail

Shoppers spend an estimated $15K a year here, so Birds Watercolor Workbook is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$15K/yr29K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
69%top-5 click share · 15 brands · 17 sellers

Flapen Score

Birds Watercolor Workbook against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Birds Watercolor Workbook is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birds Watercolor Workbook market on Amazon at a glance

Shoppers on Amazon United States searched for Birds Watercolor Workbook 29K times last year and spent an estimated $15K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
3.2%
Market size, estimated
$15Ka year
Top search term
birds watercolor workbook10K searches a year

02 · Price

A sale here is worth $15.56.

Listings sell for $15.56 on average, from $7.57 to $23.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $15.56 that is $2K to $4K a year per listing.

Average price
$15.56inside the $15 to $100 sweet spot
Price range
$7.57–$23.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #679 within Paper & Paper Crafts. It carries 147 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
8.2%
Average rank
#679in Paper & Paper Crafts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
147per listing
Listings tracked
17

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
12 months

Products

Top Birds Watercolor Workbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

17

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Brand 129%
  • Brand 227%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Birds Watercolor Workbook search demand

Weekly searches over the year. Pick a range.

600400Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Birds Watercolor Workbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birds watercolor workbook10K/yr
  • watercolor workbook birds6K/yr
  • watercolor birds5K/yr
  • bird watercolor workbook8K/yr

Reviews and returns

What reviews say buyers love and hate about Birds Watercolor Workbook

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Paint Quality”
0.4%of orders come back
“do not behave like a better quality watercolor paint set should”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Birds Watercolor Workbook questions

Answered from the same tracked data.