- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $130K/yr156K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 17 sellers
Flapen Score
Birch Logs against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Birch Logs is stronger. Inside it, weaker.
Market
The Birch Logs market on Amazon at a glance
Shoppers on Amazon United States searched for Birch Logs 156K times last year and spent an estimated $130K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $130Ka year
- Peak month
- November6.5× the quietest month
- Top search term
- birch logs50K searches a year
02 · Price
A sale here is worth $39.94.
Listings sell for $39.94 on average, from $9.05 to $70.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $39.94 that is $4K to $10K a year per listing.
- Average price
- $39.94inside the $15 to $100 sweet spot
- Price range
- $9.05–$70.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #4,960 within Woodcrafts. It carries 178 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 88%
- Out of stock, average day
- 9.3%
- Average rank
- #4,960in Woodcrafts
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 178per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Birch Logs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
17
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
24%
- Brand 134%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Birch Logs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Birch Logs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birch logs50K/yr
- birch wood21K/yr
- birch logs for fireplace decorative10K/yr
- decorative logs9K/yr
- white birch logs12K/yr
- decorative logs for fireplace8K/yr
- decorative fireplace logs8K/yr
- birch wood decor5K/yr
- birch logs for fireplace4K/yr
- faux birch logs4K/yr
Reviews and returns
What reviews say buyers love and hate about Birch Logs
We read the reviews and the return reasons for every product selling here.
“But they are shorter than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birch Logs questions
Answered from the same tracked data.









