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Birch Branches

Fail

Demand is soft, at -47.0% this quarter, so Birch Branches is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$74K/yr153K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
37%top-5 click share · 39 brands · 45 sellers

Flapen Score

Birch Branches against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Birch Branches is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birch Branches market on Amazon at a glance

Shoppers on Amazon United States searched for Birch Branches 153K times last year and spent an estimated $74K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
1.8%
Market size, estimated
$74Ka year
Peak month
November10.7× the quietest month
Top search term
birch branches58K searches a year

02 · Price

A sale here is worth $26.79.

Listings sell for $26.79 on average, from $8.23 to $120.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.79 that is $0 to $3K a year per listing.

Average price
$26.79inside the $15 to $100 sweet spot
Price range
$8.23–$120.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #4,002 within Woodcrafts. It carries 185 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
12.3%
Average rank
#4,002in Woodcrafts
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
185per listing
Listings tracked
51

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Birch Branches products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

45

Est. top-5 brand share

36%

Top 20: 80%

Est. top-5 click share

37%

Top 20: 69%

Open market

59%

  • Fiwochic10%
  • Koceko8%
  • Wilson7%
  • BeNiNat6%
  • UPlama5%
  • Northern Boughs4%

Demand

Birch Branches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Birch Branches search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • birch branches58K/yr
  • white birch branches25K/yr
  • birch sticks8K/yr
  • birch branches for decoration13K/yr
  • birch twigs13K/yr
  • birch wood sticks7K/yr
  • white birch4K/yr
  • birch poles5K/yr
  • birch branch5K/yr
  • birch tree branches7K/yr

Reviews and returns

What reviews say buyers love and hate about Birch Branches

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
36%of negative reviews mention “Size-Overall”
6.9%of orders come back
“A lot shorter than expected”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Birch Branches questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data