Bernina Sewing Machine

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

569K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

2.1%

Market size, estimated

$2.7Ma year

Peak month

November2.1× the quietest month

Top search term

brother cs7000x74K searches a year

Listings sell for $228.89 on average, from $24.33 to $509.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $228.89 that is $114K to $172K a year per listing.

Average price

$228.89above the $15 to $100 sweet spot

Price range

$24.33–$509.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$114K–$172K

Returns

4.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #50 within Sewing Machines. It carries 7,008 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

1.5%

Average rank

#50in Sewing Machines

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

7,008per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months