Bernina Sewing Machine
brand-locked demand (top 5 brands take 100% of clicks) — Bernina Sewing Machine doesn't clear our bar today.
Flapen Score
Ranks 4,221 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 47
Is Bernina Sewing Machine profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bernina Sewing Machine is a $2.7M/yr Amazon United States market (569K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Bernina Sewing Machine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.9% over the last 90 days and 2.1% of searches end in a purchase.
$2.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Bernina Sewing Machine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brother CS7000X Computerized Sewing and Quilting Machine 70 Built-in Stitches LCD Display Wide Table 10 Included Feet White
- Price
- $250.78
- Rating
- 4.6/5
- Reviews
- 3,558
- Age
- 5y ago
SINGER Heavy Duty 4452 (Grey) High Speed Sewing Machine + Accessories | 32 Built-In Stitches Deliver 110 Stitch Applications | 50% More Power for Thick Fabrics 1100 Stitches/Min 1-Step Buttonhole
- Price
- $225.21
- Rating
- 4.4/5
- Reviews
- 12,432
- Age
- 11y ago
Brother XR9550 Sewing and Quilting Machine Computerized 165 Built-in Stitches LCD Display Wide Table 8 Included Presser Feet White
- Price
- $239.97
- Rating
- 4.6/5
- Reviews
- 4,707
- Age
- 6y ago
Brother CS5055 Computerized Sewing Machine 60 Built-in Stitches LCD Display 7 Included Feet White
- Price
- $139.92
- Rating
- 4.6/5
- Reviews
- 3,538
- Age
- 5y ago
Knuckleheads Little Threads Toddler Boy Outfit Baseball/Infant Trucker/Newborn Sun Hat- Baby Youth Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Little Bro)
- Price
- $24.33
- Rating
- 4.8/5
- Reviews
- 1,537
- Age
- 6y ago
Trending
90-day click momentumKnuckleheads Little Threads Toddler Boy Outfit Baseball/Infant Trucker/Newborn Sun Hat- Baby Youth Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Little Bro)
- Price
- $24.33
- Rating
- 4.8/5
- Reviews
- 1,537
- Age
- 6y ago
Brother CS7000X Computerized Sewing and Quilting Machine Hard Plastic Storage and Carry Case Premium Sewing Thread 6-Pack and 5-Piece Sewing Machine Needles
- Price
- $297.79
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
SINGER Heavy Duty 4411 (Grey) High Speed Sewing Machine + Accessories | 11 Built-In Stitches Deliver 69 Stitch Applications | 50% More Power 1100 Stitches/Min | Metal Frame 4-Step Buttonhole
- Price
- $195.84
- Rating
- 4.5/5
- Reviews
- 9,290
- Age
- 16y ago
Brother CS7000X Computerized Sewing and Quilting Machine 70 Built-in Stitches LCD Display Wide Table 10 Included Feet White
- Price
- $250.78
- Rating
- 4.6/5
- Reviews
- 3,558
- Age
- 5y ago
Brother CS5055 Computerized Sewing Machine 60 Built-in Stitches LCD Display 7 Included Feet White
- Price
- $139.92
- Rating
- 4.6/5
- Reviews
- 3,538
- Age
- 5y ago
Newest
by launch dateBrother CS7000X Computerized Sewing and Quilting Machine Hard Plastic Storage and Carry Case Premium Sewing Thread 6-Pack and 5-Piece Sewing Machine Needles
- Price
- $297.79
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
Singer 4452EXTBUND Heavy Duty 4452 Sewing Machine with Extension Table
- Price
- $260.66
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 3y ago
SINGER Heavy Duty Holiday Bundle 4452 Sewing Machine with Extension Table & 2 Presser Feet | Strong Motor 110 Stitch Applications Full Metal Frame 1-Step Buttonhole & LED Light
- Price
- $284.76
- Rating
- 4.4/5
- Reviews
- 12,432
- Age
- 3y ago
Brother CS7000X Computerized Sewing and Quilting Machine 70 Built-in Stitches LCD Display Wide Table 10 Included Feet White
- Price
- $250.78
- Rating
- 4.6/5
- Reviews
- 3,558
- Age
- 5y ago
Brother CS5055 Computerized Sewing Machine 60 Built-in Stitches LCD Display 7 Included Feet White
- Price
- $139.92
- Rating
- 4.6/5
- Reviews
- 3,538
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Brother67%
- SINGER28%
- Knuckleheads Little Threads5%
Bernina Sewing Machine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Bernina Sewing Machine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brother cs7000x74K/yr
- bernina sewing machine73K/yr
- quilting machine64K/yr
- singer 445242K/yr
- singer heavy duty 445227K/yr
- maquina de coser industrial39K/yr
- upholstery sewing machine31K/yr
- brother xr955033K/yr
- brother cs6000i26K/yr
- brother cs505521K/yr
What reviews say buyers love and hate about Bernina Sewing Machine
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“EASY to use”
“Lots of great stitches”
“Very nice quality made machine”
“Well worth it”
“has done a great job”
What buyers complain about
67% of reviews“Broken more than working”
“it doesnt stitch like it should”
“Doesn't work”
“You cheapened out on quality”
“No manual”
Bernina Sewing Machine return rate & reasons
Why buyers send it back, as a share of all return requests.
4.8%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bernina Sewing Machine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
