Bernina
FailProducts sell for $550.83 on average, outside the sweet spot, so Bernina is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $220K/yr47K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 55 sellers
Flapen Score
Bernina against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Bernina is stronger. Inside it, weaker.
Market
The Bernina market on Amazon at a glance
Shoppers on Amazon United States searched for Bernina 47K times last year and spent an estimated $220K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $220Ka year
- Top search term
- bernina25K searches a year
02 · Price
A sale here is worth $550.83.
Listings sell for $550.83 on average, from $7.55 to $2472.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $550.83 that is $0 to $55K a year per listing.
- Average price
- $550.83above the $15 to $100 sweet spot
- Price range
- $7.55–$2472.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$55K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #788 within Sewing Machines. It carries 861 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 87%
- Out of stock, average day
- 5.7%
- Average rank
- #788in Sewing Machines
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 861per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Bernina products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bernette B33 Swiss Design Sewing Machine | Mechanical Heavy-Duty Portable 15 Built-In Stitches 5mm Stitch Width Front-Loading Bobbin Semi-Automatic Threader Cutter 10 Bobbins
- Price
- $286.55
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5y ago

Bernette B35 Sewing Machine Swiss Design with 23 Stitches 7 Presser Feet Automatic Buttonhole Quilting Heavy-Duty Build LED Light Portable
- Price
- $350.93
- Rating
- 4.2/5
- Reviews
- 406
- Age
- 9y ago

Bernette B05 Academy Heavy Duty Sewing Machine | Extension Table 30 Stitches Variety 12 Presser Feet LED Light Foot Control Accessories | Portable Quilting & Embroidery Kit for Beginners & Pros
- Price
- $492.01
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Bernette B38
- Price
- $843.61
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 7y ago

Bernette B35 Sewing Machine for Beginners | 23 Built-In Stitches 7 Presser Feet One-Step Buttonhole | Includes Cutting Mat Scissors Bobbins Seam Ripper Screwdriver Foot Pedal & Accessories
- Price
- $370.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Trending
estimated 90-day click momentum
B33 Swiss-Designed Sewing Machine with Free Tote Bag | 15 Stitches SemiAutomatic Needle Threader 5mm Stitch Width 2Step Presser Foot Lift Manual Thread Cutter
- Price
- $292.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Bernette B79 Harry Potter Edition 2-in-1 Sewing & Embroidery Machine with 3 Embroidery Hoops 80 Polyester Thread Spools & 230+ Piece Deluxe Accessory Kit
- Price
- $2472.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Bernette B38
- Price
- $843.61
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 7y ago

Bernette B05 Academy Sewing Machine Bundle | 30 Stitches Tote Bag Extension Table 12 Presser Feet | Portable and Heavy Duty Sewing Machine
- Price
- $499.78
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago

7 Piece Sewing Machine Cleaning Kit Include Tweezers Double Ended Fluff Brush Needle Board Screwdriver and 4 Short Screwdrivers Sewing Machine Repair Tool
- Price
- $7.55
- Rating
- 4.8/5
- Reviews
- 602
- Age
- 4y ago
Newest
by launch date
B33 Swiss-Designed Sewing Machine with Free Tote Bag | 15 Stitches SemiAutomatic Needle Threader 5mm Stitch Width 2Step Presser Foot Lift Manual Thread Cutter
- Price
- $292.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Bernette B79 Harry Potter Edition 2-in-1 Sewing & Embroidery Machine with 3 Embroidery Hoops 80 Polyester Thread Spools & 230+ Piece Deluxe Accessory Kit
- Price
- $2472.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Bernette B38 Yaya Han Edition Computerized Sewing Machine | 394 Built-In Stitches LCD Display Automatic Thread Cutter Adjustable Presser Foot Pressure 8 Presser Feet
- Price
- $957.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative
- Price
- $8.72
- Rating
- 4.4/5
- Reviews
- 1,668
- Age
- 1y ago

Bernette B05 Academy Heavy Duty Sewing Machine | Extension Table 30 Stitches Variety 12 Presser Feet LED Light Foot Control Accessories | Portable Quilting & Embroidery Kit for Beginners & Pros
- Price
- $492.01
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
55
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 85%
Open market
2%
- Bernette83%
- Bernina5%
- Janome4%
- Brother3%
- BREXFIRE2%
- Lange & König2%
- Open — no brand owns it (2 brands, 2%)
Demand
Bernina search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bernina search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bernina25K/yr
- bernette sewing machine18K/yr
- bernette4K/yr
Reviews and returns
What reviews say buyers love and hate about Bernina
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bernina questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









