Bernina
pricing outside the sweet spot ($550.83 avg) — Bernina doesn't clear our bar today.
Flapen Score
Ranks 3,931 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 47
Is Bernina profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bernina is a $220K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Bernina: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.2% over the last 90 days and 0.8% of searches end in a purchase.
$220K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Bernina products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bernette B33 Swiss Design Sewing Machine | Mechanical Heavy-Duty Portable 15 Built-In Stitches 5mm Stitch Width Front-Loading Bobbin Semi-Automatic Threader Cutter 10 Bobbins
- Price
- $286.55
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5y ago
Bernette B35 Sewing Machine Swiss Design with 23 Stitches 7 Presser Feet Automatic Buttonhole Quilting Heavy-Duty Build LED Light Portable
- Price
- $350.93
- Rating
- 4.2/5
- Reviews
- 406
- Age
- 9y ago
Bernette B05 Academy Heavy Duty Sewing Machine | Extension Table 30 Stitches Variety 12 Presser Feet LED Light Foot Control Accessories | Portable Quilting & Embroidery Kit for Beginners & Pros
- Price
- $492.01
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Bernette B38
- Price
- $843.61
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 7y ago
Bernette B35 Sewing Machine for Beginners | 23 Built-In Stitches 7 Presser Feet One-Step Buttonhole | Includes Cutting Mat Scissors Bobbins Seam Ripper Screwdriver Foot Pedal & Accessories
- Price
- $370.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Trending
90-day click momentum
B33 Swiss-Designed Sewing Machine with Free Tote Bag | 15 Stitches SemiAutomatic Needle Threader 5mm Stitch Width 2Step Presser Foot Lift Manual Thread Cutter
- Price
- $292.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Bernette B79 Harry Potter Edition 2-in-1 Sewing & Embroidery Machine with 3 Embroidery Hoops 80 Polyester Thread Spools & 230+ Piece Deluxe Accessory Kit
- Price
- $2472.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Bernette B38
- Price
- $843.61
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 7y ago
Bernette B05 Academy Sewing Machine Bundle | 30 Stitches Tote Bag Extension Table 12 Presser Feet | Portable and Heavy Duty Sewing Machine
- Price
- $499.78
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
7 Piece Sewing Machine Cleaning Kit Include Tweezers Double Ended Fluff Brush Needle Board Screwdriver and 4 Short Screwdrivers Sewing Machine Repair Tool
- Price
- $7.55
- Rating
- 4.8/5
- Reviews
- 602
- Age
- 4y ago
Newest
by launch dateB33 Swiss-Designed Sewing Machine with Free Tote Bag | 15 Stitches SemiAutomatic Needle Threader 5mm Stitch Width 2Step Presser Foot Lift Manual Thread Cutter
- Price
- $292.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Bernette B79 Harry Potter Edition 2-in-1 Sewing & Embroidery Machine with 3 Embroidery Hoops 80 Polyester Thread Spools & 230+ Piece Deluxe Accessory Kit
- Price
- $2472.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Bernette B38 Yaya Han Edition Computerized Sewing Machine | 394 Built-In Stitches LCD Display Automatic Thread Cutter Adjustable Presser Foot Pressure 8 Presser Feet
- Price
- $957.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative
- Price
- $8.72
- Rating
- 4.4/5
- Reviews
- 1,668
- Age
- 1y ago
Bernette B05 Academy Heavy Duty Sewing Machine | Extension Table 30 Stitches Variety 12 Presser Feet LED Light Foot Control Accessories | Portable Quilting & Embroidery Kit for Beginners & Pros
- Price
- $492.01
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
55
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
2%
- Bernette83%
- Bernina5%
- Janome4%
- Brother3%
- BREXFIRE2%
- Lange & König2%
- Open — no brand owns it (2 brands, 2%)
Bernina demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Bernina search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bernina25K/yr
- bernette sewing machine18K/yr
- bernette4K/yr
What reviews say buyers love and hate about Bernina
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“EASY to use”
“No crooked seams”
“the reviews were great”
“Great value”
“Work as advertised”
What buyers complain about
58% of reviews“Did not work”
“the needle would break immediately”
“HORRIBLE product”
“The instruction manual is hard to understand”
“White color not working”
Bernina return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bernina questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
