Benzoin Essential Oil

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

2.2%

Market size, estimated

$15Ka year

Top search term

benzoin essential oil31K searches a year

Listings sell for $13.41 on average, from $9.00 to $19.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.41 that is $1K to $3K a year per listing.

Average price

$13.41under the $15 to $100 sweet spot

Price range

$9.00–$19.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #556 within Candle Making. It carries 217 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

0.4%

Average rank

#556in Candle Making

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

217per listing

Listings tracked

13

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months