Is benzoin essential oil profitable to sell on Amazon United States?

The niche generates $38K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (45/100).

How competitive is the benzoin essential oil niche?

12 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in benzoin essential oil?

Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 1.1%.

What does it cost to enter the benzoin essential oil niche?

Listings span $9.01–$22.21; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.

benzoin essential oil

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great178.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.16

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.01–$22.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 50K searches

According to Flapen's Amazon United States niche tracking, benzoin essential oil is a $38K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

benzoin essential oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $42K–$57K; units × avg price
Conversion rate: 5.4%
Avg BSR: #764
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 1.9%
Avg brand age: 64 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

Greenwood Essential27%
dève herbes22%
Gya Labs19%
AKARZ7%
R V Essential6%
GreenHealth6%
Open — no brand owns it (6 brands, 14%)

Demand

Weekly Amazon search volume, last 28 weeks — -10.1% search growth over the last 90 days.

Open Trend

Top benzoin essential oil search terms

benzoin essential oil31K/yr -12.6%6.5% conv.
benzoin resin essential oil9K/yr +20.1%7.2% conv.
benzoin resinoid4K/yr -18.6%5.3% conv.
benzoin oil3K/yr -13.3%4.8% conv.
benzoin resinoid essential oil3K/yr -38.5%6.6% conv.

All search terms

Top benzoin essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Pure Benzoin Resinoid Essential Oil - 0.34 Fl Oz - Benzoin Resinoid Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$18.064.4★66 rev

Greenwood Essential$11.524.6★436 rev

dève herbes$11.604.4★415 rev

Greenwood Essential$13.884.6★436 rev

AKARZ Benzoin Essential Oil Natural Organic Pure Premium Therapeutic Benzoin Oil for Skin Body Hair Care Diffuser Candle Soap Making DIY Massage Aroma 0.34 Fl Oz (10ml)

AKARZ$9.273.7★66 rev

Newest

by launch date

Wildflower Essentials Benzoin Essential Oil (Styrax benzoin) 100% Natural Steam Distilled Oil For Face Skin Hair Body | with Glass Dropper 1.01 Fl Oz (30ml)

WILDFLOWER ESSENTIALS$12.84578 rev

6mo ago

Benzoin Resin Essential Oil - Styrax Benzoin | 100% Pure Natural Therapeutic Grade Oils for Aromatherapy Diffuser & DIY (5ML)

Shudh Aura$10.932 rev

6mo ago

AKARZ 100ml Benzoin Essential Oil Natural Benzoin Oil Pure for Candle Making DIY Skincare Products Massage Home Spa Relaxation

AKARZ$19.890 rev

1y ago

Nature Packaged Benzoin Essential Oil - Direct from Malagassi Essential Oils - Pure Natural Benzoin Oil for Skin Body and Aromatherapy (15ml)

Nature Packaged$12.9545 rev

1y ago

Sheer Essence Benzoin Essential Oil - 100% Pure Natural and Therapeutic Premium Grade Styrax Benzoin Oil - for Aromatherapy and DIY - 1 fl. oz. Golden Brown

Sheer Essence$22.2112 rev

2y ago

What buyers say about benzoin essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“This essential oil is very potent with a clean, pure scent”

Quality-Overall14%

“Excellant quality”

Advertised Vs Actual Product12%

“Just as described”

Sweetness9%

“Super sweet”

Blend/Ratio9%

“It blended in effortlessly”

Soft Feel9%

“Very relaxing”

Value For Money5%

“Great value and will definitely repurchase”

Lubrication3%

“This Benzoin essential oil is wonderful”

Strength2%

“Solid”

What buyers complain about

Smell28%

“Poor product, no scent”

Thickness20%

“It is a thicker oil”

Oily/Greasy11%

“It comes out like molasses”

Burnt/Roasted/Overbaked11%

“it still smells like burnt plastic”

Ease Of Use8%

“its very difficult to get it out of the bottle though”

Quality-Overall6%

“its a low quality”

Adhesion/Stickiness3%

“Very sticky”

Top return reasons

Smell52%

Advertised Vs Actual Product10%

Oily/Greasy6%

Thickness6%

Dispensing Mechanism4%

Value For Money4%

Adhesion/Stickiness4%

Functionality-Overall3%

Leak-Proof3%

Quality-Overall2%

Common questions

Is benzoin essential oil profitable to sell on Amazon United States?: The niche generates $38K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (45/100).
How competitive is the benzoin essential oil niche?: 12 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in benzoin essential oil?: Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 1.1%.
What does it cost to enter the benzoin essential oil niche?: Listings span $9.01–$22.21; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.