Is beeswax candle making kit profitable to sell on Amazon United States?

The niche generates $95K/yr across 31 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the beeswax candle making kit niche?

23 brands and 26 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.

When does demand for beeswax candle making kit peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the beeswax candle making kit niche?

Listings span $13.24–$74.66; the average listing price is $33.80 (sweet spot $15–$100). The average incumbent carries 763 reviews — the moat a new listing must climb.

beeswax candle making kit

Worth a look

Shows a sweet-spot price point ($33.80 avg), but soft demand (-11.0% this quarter) keeps it on the watch list.

Avg price

Incredible$33.80

avg listing price — sweet spot $15–$100

Price range

Great$13.24–$74.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good762.94

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$95K

$95K/yr · 100K searches

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, beeswax candle making kit is a $95K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

beeswax candle making kit market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $101K–$135K; units × avg price
Conversion rate: 2.8%
Avg BSR: #170
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.1%
Avg brand age: 35 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

45%

Top 20: 91%

Open market

38%

WcoDusak19%
Haccah13%
KQU11%
Phinicco8%
HASSLICKIT6%
Lacaser6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -11.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top beeswax candle making kit search terms

beeswax candle making kit68K/yr -6.9%1.8% conv.
beeswax candle kit12K/yr -16.4%3.0% conv.
candle making kit beeswax9K/yr -24.2%1.5% conv.
bees wax candle making kit for adults5K/yr -15.4%1.8% conv.
beeswax candles making kit4K/yr -36.2%1.7% conv.
beeswax candle making kits2K/yr -16.6%2.1% conv.

All search terms

Top beeswax candle making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beeswax Candle Making Kit 2LB Organic Beeswax Pellets with Wax Melter

WcoDusak$42.924.2★20 rev

5lbs Beeswax Candle Making Kit with Electric Wax Melting Pot

KQU$54.624.6★746 rev

Complete Candle Making Kit With Wax Melter Candle Making Supplies DIY Arts&Crafts Kits Gift For Adults Beginners Including Bees Wax 500w Electric Stove Wicks Rich Scents Wick Clips Pouring Pot Etc.

Haccah$41.874.4★759 rev

12 Colors Beeswax Sheets for Rolling Candle 8 X 8 Beeswax Sheets for Candle Making Beeswax Candle Making Kit Candle Making Kit Candle Rolling Kit DIY Candle Maker Candle Starter Kit (12Pcs)

Phinicco$15.204.4★49 rev

HASSLICKIT Natural Beeswax Candle Making Kit for Beginners-12 Beeswax Sheets for Candle Making Rolling DIY Kits (Natural Yellow Color 8 x 8 inch)

HASSLICKIT$20.374.6★66 rev

Newest

by launch date

Ashlux Premium Candle Making Kit for Adults 2lb Soy & Beeswax Flakes Set

Ashlux$37.9614 rev

1mo ago

LumaCraft Beeswax Sheets for Candle Making Kit 16PCS 100% Pure Natural Beeswax Candle Sheets for Rolling Candles DIY Handmade Candle Making Kit for Family Holiday Party Gift Craft Decor

LumaCraft$23.3039 rev

5mo ago

Beeswax Candle Making Kit for Kids DIY 100% Pure Colorful Beeswax Sheets

WcoDusak$36.016 rev

5mo ago

Beeswax Candle Making Kit 2LB Organic Beeswax Pellets with Wax Melter

WcoDusak$42.9220 rev

7mo ago

Beeswax Candle Making Supplies 4LB Organic Beeswax Pellets with Wax Melter

WcoDusak$53.5120 rev

7mo ago

What buyers say about beeswax candle making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The tools included are of excellent quality”

Ease Of Use13%

“Easy to work with”

Advertised Vs Actual Product10%

“As advertised”

Fun/Entertainment Experience8%

“a very fun project”

Smell7%

“such great scent options”

Value For Money6%

“Good value for the price”

Gifting Purpose5%

“They make a great gift”

Instructions/User Manual/Troubleshooting5%

“The instructions were clear”

Color3%

“Colors were very vibrant”

Assembly/Installation2%

“Pretty thorough set up”

What buyers complain about

Smell26%

“Artificial smell”

Instructions/User Manual/Troubleshooting6%

“kit instructions are horrible”

Quality-Overall6%

“Absolute trash”

Heating6%

“so it requires a bit more patience during the heating process”

Flammable4%

“BEWARE FIRE”

Color4%

“it was more of a weird yellow/green”

Size-Overall4%

“the container for the wax its a bit small”

Ease Of Use4%

“MY FIRST EXPERIENCE WITH THIS IS BAD BEFORE I EVEN GOT TO USE IT”

Functionality-Overall2%

“the candles did not burn well”

Safety Standards2%

“There were not enough warnings or proper safety controls for something that involves high heat and flammable materials”

Top return reasons

Smell22%

Advertised Vs Actual Product15%

Value For Money9%

Size-Overall8%

Quality-Overall7%

Leak-Proof7%

Functionality-Overall7%

Color6%

Defective Material/Parts2%

Product Condition2%

Common questions

Is beeswax candle making kit profitable to sell on Amazon United States?: The niche generates $95K/yr across 31 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the beeswax candle making kit niche?: 23 brands and 26 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in beeswax candle making kit?: Top complaints mined from reviews: Smell, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.3%.
When does demand for beeswax candle making kit peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the beeswax candle making kit niche?: Listings span $13.24–$74.66; the average listing price is $33.80 (sweet spot $15–$100). The average incumbent carries 763 reviews — the moat a new listing must climb.