bee charms
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great226.56avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.93–$91.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 135K searches
According to Flapen's Amazon United States niche tracking, bee charms is a $51K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
bee charms market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #2,108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 29 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
47
Top-5 brand share
43%
Top 20: 79%
Top-5 click share
38%
Top 20: 72%
Open market
51%
- WOCRAFT14%
- RP Remarkable Power12%
- Ruwado6%
- Youeon6%
- Hicarer5%
- Yaomiao5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +14.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Top bee charms search terms
- bee charms50K/yr
- bee charm32K/yr
- bee beads24K/yr
- bee charms for jewelry making16K/yr
- bee charms for crafts8K/yr
- gold bee charm5K/yr
Top bee charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RP Remarkable Power 40 Pack Bee Charm Pendants with Rhinestone Alloy
RP Remarkable Power$9.844.8★190 rev
WOCRAFT 100pcs Assorted Enamel Honeycomb Honeybee Bee Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN1009)
WOCRAFT$9.974.7★126 rev
Youeon 100 Pcs Cute Metal Bee Charms for Jewelry Making Enamel Bee Pendants with Rhinestones for Necklaces Bracelets Earrings DIY Crafts Honey Jars Nail Art
Youeon$14.864.7★81 rev
32 Pcs Bee Charms Pendants with Rhinestone for Jewelry Making Necklace
Yaomiao$9.924.8★703 rev
WAY DENG 24 Pack Gold Enamel Bee Charms 26x17mm
WAY DENG$9.764.8★366 rev
Newest
by launch date
100 Pcs Polymer Clay Beads Mixed Heishi Spacer Beads Charms Supplies for DIY Bracelet Earring Necklace Jewelry Making (Bee)
PEVOGON$5.93634 rev
MEDIHOOL 50Pcs Enamel Bee Charms Set 25 Styles Assorted Honeybee Honeycomb Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Pendants Kit
MEDIHOOL$6.9516 rev
FASHEWELRY 20Pcs Handmade Lampwork Bees Beads Cute Yellow Honeybee Beads 3D Animal Insect Glass Bead for Bracelet Earring Necklace Jewelry Supplies
FASHEWELRY$15.3233 rev
100PCS Nail Charms and Gems Gold Bee Yellow Flower for Nails Design3D Daisy Y2k Nail Jewels Bulk Nail Art Decor Set
BHCCXZ$6.13178 rev
WOCRAFT 100pcs Assorted Enamel Honeycomb Honeybee Bee Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN1009)
WOCRAFT$9.97126 rev
Trending
90-day click momentumFASHEWELRY 20Pcs Handmade Lampwork Bees Beads Cute Yellow Honeybee Beads 3D Animal Insect Glass Bead for Bracelet Earring Necklace Jewelry Supplies
FASHEWELRY$15.324.7★
KISSITTY 28pcs/box Enamel Bee Charm Pendants Daisy Flower Dangle Charm for Earrings Necklace Bracelet Jewelry Making and Crafting
KISSITTY$8.944.6★
45 Pcs Tiny Resin Bees Small Plastic Bumble Bee Decor Honey Bee Decorations for Party Tiny Bees for Crafts Flatback Bee Shaped Embellishments Bee Charms for Bee Themed Birthday Party Table Decoration
DIVINA VITAE$7.235.0★
RP Remarkable Power 40 Pack Bee Charm Pendants with Rhinestone Alloy
RP Remarkable Power$9.844.8★
BronaGrand 50pcs Honeycomb Bee Charms Enamel Rhinestone Alloy Honeybee Charms Pendants for DIY Necklace Earrings Bracelet Jewelry Making Accessories
BronaGrand$8.974.7★
What buyers say about bee charms
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“these charms match exactly”
“Great Value”
“Exactly as pictured”
“Great for decorating”
“The colors are very bright with a good variety of options to use with any project”
“I love ther sparkles”
“I love the designs”
“Summer fun”
“Worked perfect as a charm on my key fob”
What buyers complain about
“They come in different sizes”
“Didnt match the photos”
“and it looks like they rushed on painting these”
“I gave 2 stars because the break very easily”
“These were expensive”
“Theyre pretty thick so I wouldnt use them in jewelry that youd want to be thinner”
“These are plastic and very cartoonish and unrealistic”
“The white of the wings was all over the place”
“The gold on this key chain only last one day”
“the termination on the item was no good”
Top return reasons
Common questions
- Is bee charms profitable to sell on Amazon United States?
- The niche generates $51K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the bee charms niche?
- 43 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in bee charms?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Paint Quality. The return rate is 2.1%.
- When does demand for bee charms peak?
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the bee charms niche?
- Listings span $5.93–$91.23; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.