bead mat
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Price range
Okay$5.24–$21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,048.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 135K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, bead mat is a $75K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
bead mat market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $64K–$86K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #707
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- The Beadsmith68%
- TUNQISM12%
- HSZCTUY5%
- hobbyworker4%
- BENECREAT3%
- Petoysoso3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +19.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top bead mat search terms
- bead mat39K/yr
- beading mat39K/yr
- bead mats for beading14K/yr
- beading mats for jewelry making11K/yr
- jewelry mat8K/yr
- bead mat for jewelry making6K/yr
- jewelry making mat6K/yr
- sticky bead mat5K/yr
- beading mats4K/yr
- jewelry mat pad4K/yr
Top bead mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Beadsmith Beading Mats Set
The Beadsmith$8.424.7★1,915 rev
The Beadsmith Treasure Mat Tray and Mat
The Beadsmith$20.074.6★297 rev
The Beadsmith Mini Bead Board Grey Flocked
The Beadsmith$8.684.6★3,745 rev
TUNQISM 2 PCS Set Jewelry Bead Mats with Bead Scoop Board with Six Individual Grids Beading Trays DIY
TUNQISM$5.794.0★49 rev
Bead Board for Jewelry Making Necklace Bracelet Making Kit Design Tray
HSZCTUY$12.944.7★230 rev
Newest
by launch date
Asofelk Bead Mats for Beading - 11.4 X 8 Grey Felt Bead Mat with Scoop Tweezer - Non-Slip Fabric Beading Mat for Jewelry Making Organizing Beads Art Crafts Portable Jewelry DIY Crafting Tool Set
Asofelk$6.704 rev
BENECREAT 15Pcs Round Felt Bead Design Boards 1.55Inch Dark Gray Felt Beading Mat DIY Beading Boards Storage Tray for Jewelry Making Beading Supplies 8mm Thickness
BENECREAT$10.9531 rev
Bead Board for Jewelry Making Necklace Bracelet Making Kit Design Tray
HSZCTUY$12.94230 rev
Petoysoso Bead Board for Jewelry Making Bamboo Beading Board for Jewelry Bracelet Making DIY Bracelet Bead Board
Petoysoso$9.032,550 rev
LEOBRO Silicone Mat Silicone Mats for Crafts 2pcs Silicone Mat for Jewelry Resin Molds Silicone Mats for UV Resin Molds DIY Art Crafts Hot Pink & Light Purple 11.69 x 8.26
LEOBRO$5.2432,616 rev
Trending
90-day click momentumAsofelk Bead Mats for Beading - 11.4 X 8 Grey Felt Bead Mat with Scoop Tweezer - Non-Slip Fabric Beading Mat for Jewelry Making Organizing Beads Art Crafts Portable Jewelry DIY Crafting Tool Set
Asofelk$6.705.0★
Bead Board for Jewelry Making Necklace Bracelet Making Kit Design Tray
HSZCTUY$12.944.7★
The Beadsmith Mini Bead Board Grey Flocked
The Beadsmith$8.684.6★
The Beadsmith Treasure Mat Tray and Mat
The Beadsmith$20.074.6★
TUNQISM 2 PCS Set Jewelry Bead Mats with Bead Scoop Board with Six Individual Grids Beading Trays DIY
TUNQISM$5.794.0★
What buyers say about bead mat
What buyers praise and complain about, mined from review topics.What buyers love
“mats are of good quality”
“Good variety of size options”
“It really comes in handy”
“Very sturdy”
“Great product great price”
“its exactly as pictured”
“Excellent construction”
“Colorful and good material”
“Mat that works well”
“cleanly with a knife”
What buyers complain about
“the circles should be smaller”
“Super flimsy material”
“It is very weak and pliable”
“I do wish they were a little bit thicker”
“Its sticky, things dont roll”
“The printed measurements seem to be ever so slightly off”
“Very cheap quality item”
“It wont last”
“Came with a piece broken off”
“Print on the board is very light after a while they will not be able to read make them darker to read it is ok”
Top return reasons
Common questions
- Is bead mat profitable to sell on Amazon United States?
- The niche generates $75K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the bead mat niche?
- 8 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bead mat?
- Top complaints mined from reviews: Size-Overall, Material Quality, Strength. The return rate is 1.5%.
- When does demand for bead mat peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the bead mat niche?
- Listings span $5.24–$21.21; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 4,049 reviews — the moat a new listing must climb.