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Bead Embroidery Kits for Adults

Fail

Shoppers spend an estimated $33K a year here, so Bead Embroidery Kits for Adults is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$33K/yr223K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
22%top-5 click share · 21 brands · 32 sellers

Flapen Score

Bead Embroidery Kits for Adults against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bead Embroidery Kits for Adults is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bead Embroidery Kits for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Bead Embroidery Kits for Adults 223K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
0.7%
Market size, estimated
$33Ka year
Top search term
mill hill beaded cross stitch kits65K searches a year

02 · Price

A sale here is worth $20.72.

Listings sell for $20.72 on average, from $7.48 to $42.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.72 that is $0 to $2K a year per listing.

Average price
$20.72inside the $15 to $100 sweet spot
Price range
$7.48–$42.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #911 within Needlework. It carries 115 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
10.0%
Average rank
#911in Needlework
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
91

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bead Embroidery Kits for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

32

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

22%

Top 20: 48%

Open market

13%

  • Brand 150%
  • Brand 224%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (15 brands, 13%)

Demand

Bead Embroidery Kits for Adults search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Bead Embroidery Kits for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mill hill beaded cross stitch kits65K/yr
  • mill hill cross stitch kits35K/yr
  • beaded cross stitch kits20K/yr
  • mill hill15K/yr
  • bead embroidery kits16K/yr
  • beaded cross stitch10K/yr
  • bead cross stitch kits9K/yr
  • bead embroidery kit for beginners7K/yr
  • beadwork kit6K/yr
  • bead embroidery kits for adults19K/yr

Reviews and returns

What reviews say buyers love and hate about Bead Embroidery Kits for Adults

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.7%of orders come back
“Limited instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bead Embroidery Kits for Adults questions

Answered from the same tracked data.