Bead Embroidery Kits for Adults
FailShoppers spend an estimated $33K a year here, so Bead Embroidery Kits for Adults is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $33K/yr223K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 22%top-5 click share · 21 brands · 32 sellers
Flapen Score
Bead Embroidery Kits for Adults against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Bead Embroidery Kits for Adults is stronger. Inside it, weaker.
Market
The Bead Embroidery Kits for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Bead Embroidery Kits for Adults 223K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $33Ka year
- Top search term
- mill hill beaded cross stitch kits65K searches a year
02 · Price
A sale here is worth $20.72.
Listings sell for $20.72 on average, from $7.48 to $42.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.72 that is $0 to $2K a year per listing.
- Average price
- $20.72inside the $15 to $100 sweet spot
- Price range
- $7.48–$42.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #911 within Needlework. It carries 115 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 10.0%
- Average rank
- #911in Needlework
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 115per listing
- Listings tracked
- 91
04 · Newcomers
0 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Bead Embroidery Kits for Adults products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AllAboutEmbroideryUA Bead Embroidery kit Mandala AB-1001 Beaded Cross Stitch kit
- Price
- $23.83
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 9mo ago

AllAboutEmbroideryUA Bead Embroidery kit Watering Can DA-3122 Beaded Cross Stitch Floral Needlework Beadwork
- Price
- $26.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

HTVRONT Bead Embroidery Kit for Beginners 3 Sets Bling Bling Bead Embroidery Kit with Step By Step Stitch Video & Instructions Three-Dimensional Starter Embroidery Set with 19 Stitches for Gift
- Price
- $17.38
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago

Mill Hill Flower Truck Beaded Counted Cross Stitch Kit Buttons & Beads 2026 Spring Series MH142614 5.25 x 5.25 inches Multi
- Price
- $20.17
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Mill Hill Peony Beaded Counted Cross Stitch Kit Buttons & Beads 2025 Spring Series MH142511 5.25 x 5.25 inches Multi
- Price
- $19.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mill Hill Wandas Wands Beaded Counted Cross Stitch Halloween Kit 2018 Buttons & Beads Autumn MH141822
- Price
- $17.00
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 8y ago

Mill Hill Flower Truck Beaded Counted Cross Stitch Kit Buttons & Beads 2026 Spring Series MH142614 5.25 x 5.25 inches Multi
- Price
- $20.17
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Mill Hill Music Shop Beaded Counted Cross Stitch Kit Buttons & Beads 2026 Spring Series MH142611 5.25 x 5.25 inches Multi
- Price
- $19.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

AllAboutEmbroideryUA Bead Embroidery kit Watering Can DA-3122 Beaded Cross Stitch Floral Needlework Beadwork
- Price
- $26.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)
- Price
- $11.38
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Newest
by launch date
Mill Hill Flower Truck Beaded Counted Cross Stitch Kit Buttons & Beads 2026 Spring Series MH142614 5.25 x 5.25 inches Multi
- Price
- $20.17
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Mill Hill Music Shop Beaded Counted Cross Stitch Kit Buttons & Beads 2026 Spring Series MH142611 5.25 x 5.25 inches Multi
- Price
- $19.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Bead Embroidey kit Country Violets FL-1105 Beaded Cross Stitch kit AllAboutEmbroiderUA
- Price
- $39.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

AllAboutEmbroideryUA Bead Embroidery kit Mandala AB-1001 Beaded Cross Stitch kit
- Price
- $23.83
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 9mo ago

JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)
- Price
- $11.38
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
32
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
22%
Top 20: 48%
Open market
13%
- Mill Hill50%
- AllAboutEmbroideryUA24%
- Abris Art5%
- HTVRONT5%
- Bonroy2%
- Craftreasure2%
- Open — no brand owns it (15 brands, 13%)
Demand
Bead Embroidery Kits for Adults search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bead Embroidery Kits for Adults search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mill hill beaded cross stitch kits65K/yr
- mill hill cross stitch kits35K/yr
- beaded cross stitch kits20K/yr
- mill hill15K/yr
- bead embroidery kits16K/yr
- beaded cross stitch10K/yr
- bead cross stitch kits9K/yr
- bead embroidery kit for beginners7K/yr
- beadwork kit6K/yr
- bead embroidery kits for adults19K/yr
Reviews and returns
What reviews say buyers love and hate about Bead Embroidery Kits for Adults
We read the reviews and the return reasons for every product selling here.
“Limited instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bead Embroidery Kits for Adults questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









