Is bead embroidery kit profitable to sell on Amazon United States?

The niche generates $58K/yr across 23 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the bead embroidery kit niche?

19 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in bead embroidery kit?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 1.7%.

When does demand for bead embroidery kit peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the bead embroidery kit niche?

Listings span $7.54–$33.43; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.

bead embroidery kit

Worth a look

Shows a sweet-spot price point ($18.07 avg), but a small market ($58K/yr) keeps it on the watch list.

Avg price

Great$18.07

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Great459.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$7.54–$33.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$58K

$58K/yr · 250K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, bead embroidery kit is a $58K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

bead embroidery kit market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 1.3%
Avg BSR: #238
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 3.0%
Avg brand age: 27 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

34%

HTVRONT22%
Ybxjges11%
JOJOPLAY11%
EuTengHao10%
Bonroy6%
Tondiamo6%

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +0.9% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top bead embroidery kit search terms

bead embroidery kit134K/yr -0.9%1.1% conv.
beaded embroidery kits56K/yr +3.3%1.0% conv.
beading embroidery kit12K/yr -12.8%1.1% conv.
beaded embroidery kit10K/yr +10.4%1.4% conv.
canutillos para bordar6K/yr +66.5%0.8% conv.
sequins and beads7K/yr +18.1%0.6% conv.
bead embroidery supplies5K/yr -27.6%1.2% conv.
embroidery kit beads3K/yr +13.8%1.8% conv.
embroidery beading kit4K/yr -14.9%1.6% conv.
beads and sequins6K/yr -0.8%0.9% conv.

All search terms

Top bead embroidery kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HTVRONT Bead Embroidery Kit for Beginners 3 Sets Gifts & Crafts

HTVRONT$17.194.3★71 rev

Ybxjges 24000Pcs 2mm Glass Seed Beads Kit with 28 Colors Small Beads Kit for Girls Women and Adults Bracelets Necklaces Earring Jewelry Making Supplies

Ybxjges$8.544.6★1,373 rev

JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)

JOJOPLAY$11.214.6★134 rev

EuTengHao 19200Pcs Tube Beads Kit 3mm Glass Bugle Seed Beads for Jewelry Making Embroidery & Home Decor (32 Vibrant Colors)

EuTengHao$13.354.6★178 rev

Bonroy Beginners Embroidery Practice kit 3 Sets to Learn 30 Different Stitches for Craft Lover Hand Stitch with Embroidery Fabric with Skill Techniques (BY-BD-S)

Bonroy$21.923.4★24 rev

Newest

by launch date

10500pcs Embroidery Glass Tube Seed Beads Kit 39 Colors Beads for Crafts

Funtopia$10.259 rev

5d ago

LKTEE Butterfly Bead Embroidery Kit Hand Embroidery Starter Kit for Beginners Adults with Wooden Frame Beaded Embroidery Kits DIY Craft Sewing Supplies for Gift Home Decoration (Pink)

LKTEE$21.045 rev

1mo ago

KNOT YOUR TYPE Bead Embroidery DIY Kit for Beginners | Hand Embroidery Kit with Beads Hoop & Complete Stitching Materials | Creative Art & Craft Gift Set for Adults

KNOT YOUR TYPE$17.894 rev

4mo ago

HTVRONT Sparkling Bead Embroidery Kit 3 Sets for Creative Decor

HTVRONT$15.5771 rev

8mo ago

HTVRONT Sparkling Bead Embroidery Set 3 Packs for Senior Beginners

HTVRONT$13.2071 rev

8mo ago

What buyers say about bead embroidery kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Color13%

“Colors are pretty and vibrant”

Value For Money9%

“Worth the money”

Instructions/User Manual/Troubleshooting9%

“Easy to follow along instructions”

Advertised Vs Actual Product7%

“As described”

Ease Of Use7%

“So easy”

Stitch/Finish/Polish4%

“it helps to learn different stitches”

Gifting Purpose4%

“Good for gifting too”

Fun/Entertainment Experience4%

“SO MUCH fun”

Size-Overall4%

“I like that there are multiple sizes included”

What buyers complain about

Instructions/User Manual/Troubleshooting25%

“Limited instructions”

Size-Overall12%

“Too small”

Quality-Overall9%

“this kit is super cheap quality”

Durability6%

“Break easily”

Color5%

“Missing colors”

Stitch/Finish/Polish3%

“The stitches are not labeled properly”

Strength3%

“Very flimsy”

Material Quality3%

“the materials are awful”

Advertised Vs Actual Product3%

“Description is deceiving”

Thickness2%

“Very thin”

Top return reasons

Size-Overall51%

Advertised Vs Actual Product9%

Instructions/User Manual/Troubleshooting6%

Quality-Overall5%

Value For Money4%

Color4%

Defective Material/Parts3%

Functionality-Overall3%

Material Quality2%

Display Colors2%

Common questions

Is bead embroidery kit profitable to sell on Amazon United States?: The niche generates $58K/yr across 23 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the bead embroidery kit niche?: 19 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in bead embroidery kit?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 1.7%.
When does demand for bead embroidery kit peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the bead embroidery kit niche?: Listings span $7.54–$33.43; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.