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Beach Charms

Fail

Prices span $6.22–$16.21, mostly outside the sweet spot, so Beach Charms is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$76K/yr334K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
83%top-5 click share · 9 brands · 10 sellers

Flapen Score

Beach Charms against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Beach Charms is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Charms 334K times last year and spent an estimated $76K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
2.3%
Market size, estimated
$76Ka year
Peak month
June5.3× the quietest month
Top search term
beach charms52K searches a year

02 · Price

A sale here is worth $9.85.

Listings sell for $9.85 on average, from $6.22 to $16.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.85 that is $2K to $5K a year per listing.

Average price
$9.85under the $15 to $100 sweet spot
Price range
$6.22–$16.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Charms. It carries 506 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#71in Charms
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
506per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Beach Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • Brand 157%
  • Brand 215%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 10%)

Demand

Beach Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.3×

Search terms

Top Beach Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach charms52K/yr
  • ocean charms34K/yr
  • shell charms32K/yr
  • seashell charms30K/yr
  • summer charms24K/yr
  • beach charms for jewelry making22K/yr
  • sea charms17K/yr
  • summer charms for jewelry making15K/yr
  • ocean charms for jewelry making13K/yr
  • nautical charms13K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Charms

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Quality is poor”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Beach Charms questions

Answered from the same tracked data.