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batik fabric

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 6Growth 22Conversion 5Competition 95Returns 79Price range 64Avg price 95Brand share 76Review moat 73Quality gap 30

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Incredible$26.14

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good565.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.78–$137.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 207K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, batik fabric is a $22K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

batik fabric market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$52K–$65K
units × avg price
Conversion rate
0.4%
Avg BSR
#6,929
Page quality
0%
Prime
77%
Sponsored
60%
Out of stock
25.1%
Avg brand age
49 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

97

Top-5 brand share

59%

Top 20: 85%

Top-5 click share

20%

Top 20: 38%

Open market

37%

  • Robert Kaufman27%
  • SINGER14%
  • Stitch & Sparkle7%
  • Generic7%
  • Hoffman5%
  • Riley Blake Designs4%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -7.0% search growth over the last 90 days.
6K4KPrime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top batik fabric search terms

  • batik fabric by the yard56K/yr
  • batik fabric48K/yr
  • robert kaufman fabrics32K/yr
  • batik24K/yr
  • robert kaufman18K/yr
  • robert kaufman fabric6K/yr
  • batik jelly rolls for quilting8K/yr
  • batik fabric by the yard clearance5K/yr
  • kaufman fabric5K/yr
  • robert kaufman jelly rolls5K/yr
All search terms

Top batik fabric products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4434%$8866%$1K8%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about batik fabric

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“vibrant color”

Upholstery/Fabric Quality20%

“Awesome fabric”

Quality-Overall11%

“Great quality and true color”

Material Quality8%

“The material seems to be durable”

Advertised Vs Actual Product6%

“They are exactly what I was looking for”

Value For Money2%

“Affordable price”

Size-Overall2%

“Perfect size, not too big, not too small”

Comfort-Overall2%

“Beautiful and comfortable”

Print Quality1%

“the print very pretty”

Stitch/Finish/Polish1%

“Made a beautiful quilt”

What buyers complain about

Quality-Overall17%

“Not well-made”

Color11%

“It is only colored on one side”

Size-Overall10%

“Unfortunately, the squares are cut small”

Material Quality9%

“Unsure if this is really Kona fabric”

Advertised Vs Actual Product7%

“I object to the fraudulent product listing”

Thickness4%

“thickness of material are concerned”

Value For Money4%

“NOT WORTH IT”

Print Quality4%

“I was disappointed by the lack of color consistency across the matching prints”

Upholstery/Fabric Quality4%

“is not AT ALL like other Kona fabric I have purchased”

Strap/String Quality3%

“a half the strap came unseen”

Top return reasons

Size-Overall31%
Material Quality15%
Color11%
Waist Fit5%
Length4%
Advertised Vs Actual Product4%
Value For Money3%
Quality-Overall3%
Thin3%
Shape/Style3%

Common questions

Is batik fabric profitable to sell on Amazon United States?
The niche generates $22K/yr across 132 tracked products. 1 of 35 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (49/100).
How competitive is the batik fabric niche?
45 brands and 97 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in batik fabric?
Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 1.8%.
When does demand for batik fabric peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the batik fabric niche?
Listings span $5.78–$137.97; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.