Is basmati rice 10 lb profitable to sell on Amazon United States?

The niche generates $200K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (48/100).

How competitive is the basmati rice 10 lb niche?

9 brands and 74 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in basmati rice 10 lb?

Top complaints mined from reviews: Material Quality, Smell, Quality-Overall. The return rate is 0.1%.

When does demand for basmati rice 10 lb peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the basmati rice 10 lb niche?

Listings span $14.19–$91.44; the average listing price is $44.43 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.

basmati rice 10 lb

Skip it

Soft demand (-21.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.43

avg listing price — sweet spot $15–$100

Price range

Great$14.19–$91.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good932.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$200K

$200K/yr · 112K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, basmati rice 10 lb is a $200K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

basmati rice 10 lb market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $178K–$222K; units × avg price
Conversion rate: 4.0%
Avg BSR: #10,710
Page quality: 0%
Prime: 50%
Sponsored: 40%
Out of stock: 8.4%
Avg brand age: 50 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Tilda46%
All Things Quilty17%
Generic16%
David & Charles7%
Brewer4%
iNee4%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top basmati rice 10 lb search terms

tilda fabric39K/yr -13.2%0.4% conv.
tilda basmati rice20K/yr -24.7%10.0% conv.
tilda16K/yr +2.0%1.2% conv.
tilda fabric bundles15K/yr -36.0%0.5% conv.
tilda fabrics12K/yr -41.3%0.4% conv.
tilda rice5K/yr -17.6%6.6% conv.
tilda fabric collections5K/yr -52.4%0.4% conv.

All search terms

Top basmati rice 10 lb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tilda Pure Basmati Rice Premium Aromatic and Authentic Rice Large Resealable Bag 10-Pound Bag White

Tilda$22.334.6★980 rev

Creating Memories Spring 5-Inch Charm Pack by Tilda

All Things Quilty$24.755.0★6 rev

Quilts from Tildas Studio: Tilda Quilts and Pillows to Sew with Love

David & Charles$14.194.8★652 rev

Tilda Grand Finest Extra Long Grain Basmati Rice - 10 Lbs

Tilda$27.874.1★174 rev

Tilda Legendary Rice Pure Original Basmati 4 Pound

Tilda$17.444.6★596 rev

Newest

by launch date

Tilda Brie Basics Fat Quarter (TIL300272)

Generic$91.440 rev

2mo ago

Sunday Brunch Fat Quarter Bundle 20 Pieces - by Tilda Fabrics

Tilda$82.320 rev

4mo ago

Tilda Creating Memories 5 X 5 inch 32 Pieces Winter Reds and Greens

Generic$29.452 rev

10mo ago

Basic Classics Fat Quarter Bundle by Lt. Blue/Aqua Tilda

All Things Quilty$30.247 rev

1y ago

Hahafelt 10 Pcs William Morris Quilting Fabric Bundles 20x20 Vintage Floral Fat Quarters Flower Square Fabrics by The Yard Precut Quilted Patchwork for Summer Sewing DIY Craft Decor

Hahafelt$23.22287 rev

1y ago

What buyers say about basmati rice 10 lb

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Overall: dependable quality”

Taste-Overall14%

“Very tasty and easy to cook”

Upholstery/Fabric Quality9%

“Nice Fabric”

Cooking Instructions7%

“It cooks evenly without becoming sticky or mushy”

Value For Money6%

“Economical”

Flavor5%

“The flavor is mild and clean, so it pairs easily with different types of meals without overpowering anything”

Smell4%

“Smells Great”

Soft Feel4%

“When cooked its light and fluffy”

Color4%

“Love the colors”

Print Quality3%

“All the prints are beautiful”

What buyers complain about

Material Quality20%

“No quilting material”

Smell12%

“This bag of rice had a very strong detergent smell”

Quality-Overall9%

“Poor quality”

Contamination9%

“Maggot infested”

Chunk/Clump/Collection7%

“Have to beat on the clumps to break them up”

Taste-Overall6%

“Not the best basmati rice I have had”

Advertised Vs Actual Product6%

“Not much cotton”

Value For Money4%

“And definitely not worth the premium price”

Thickness3%

“just not quite the cotton thickness I had wanted”

Flavor3%

“no special flavor”

Top return reasons

Material Quality44%

Color11%

Size-Overall7%

Advertised Vs Actual Product7%

Print Quality5%

Quality-Overall5%