How competitive is the Basmati Rice 10 Lb niche on Amazon United States?

9 brands and 74 sellers compete in Basmati Rice 10 Lb on Amazon United States. The top 5 Basmati Rice 10 Lb products take 56% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Basmati Rice 10 Lb?

Basmati Rice 10 Lb buyers on Amazon United States complain most about Material Quality, Smell, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Basmati Rice 10 Lb niche?

Basmati Rice 10 Lb sells for $44.43 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $14.19–$91.44. The average incumbent carries 933 reviews — the moat a new listing must climb.

Basmati Rice 10 Lb

soft demand (-21.9% this quarter) — Basmati Rice 10 Lb doesn't clear our bar today.

Flapen Score

Skip it

Top 43% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 47

This niche Category average · 4,656 niches

Is Basmati Rice 10 Lb profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Basmati Rice 10 Lb is a $200K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.

Basmati Rice 10 Lb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 4.0% of searches end in a purchase.

$200K

revenue / yr

Units sold / yr5K

Search volume / yr-21.9%112K

Conversion rate4.0%

Avg price$44.43

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 74

Top-5 product click share56%

Open market9%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Basmati Rice 10 Lb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tilda Pure Basmati Rice Premium Aromatic and Authentic Rice Large Resealable Bag 10-Pound Bag White

Price: $22.33
Rating: 4.6/5
Reviews: 980
Age: 4y ago

Creating Memories Spring 5-Inch Charm Pack by Tilda

Price: $24.75
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Quilts from Tildas Studio: Tilda Quilts and Pillows to Sew with Love

Price: $14.19
Rating: 4.8/5
Reviews: 652
Age: 7y ago

Tilda Grand Finest Extra Long Grain Basmati Rice - 10 Lbs

Price: $27.87
Rating: 4.1/5
Reviews: 174
Age: 8y ago

Tilda Legendary Rice Pure Original Basmati 4 Pound

Price: $17.44
Rating: 4.6/5
Reviews: 596
Age: 17y ago

Newest

by launch date

Tilda Brie Basics Fat Quarter (TIL300272)

Price: $91.44
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Sunday Brunch Fat Quarter Bundle 20 Pieces - by Tilda Fabrics

Price: $82.32
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Tilda Creating Memories 5 X 5 inch 32 Pieces Winter Reds and Greens

Price: $29.45
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Basic Classics Fat Quarter Bundle by Lt. Blue/Aqua Tilda

Price: $30.24
Rating: 5.0/5
Reviews: 7
Age: 1y ago

Hahafelt 10 Pcs William Morris Quilting Fabric Bundles 20x20 Vintage Floral Fat Quarters Flower Square Fabrics by The Yard Precut Quilted Patchwork for Summer Sewing DIY Craft Decor

Price: $23.22
Rating: 4.1/5
Reviews: 287
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Tilda46%
All Things Quilty17%
Generic16%
David & Charles7%
Brewer4%
iNee4%
Open — no brand owns it (3 brands, 5%)

Basmati Rice 10 Lb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR4.0%Products20Brands9Top 5 Brands91%OOS Rate8.4%Rating4.6★Reviews933Avg BSR#10,710

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Top Basmati Rice 10 Lb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tilda fabric39K/yr -13.2%0.4% conv.
tilda basmati rice20K/yr -24.7%10.0% conv.
tilda16K/yr +2.0%1.2% conv.
tilda fabric bundles15K/yr -36.0%0.5% conv.
tilda fabrics12K/yr -41.3%0.4% conv.
tilda rice5K/yr -17.6%6.6% conv.
tilda fabric collections5K/yr -52.4%0.4% conv.

What reviews say buyers love and hate about Basmati Rice 10 Lb

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Quality-Overall20%

“Overall: dependable quality”

Taste-Overall14%

“Very tasty and easy to cook”

Upholstery/Fabric Quality9%

“Nice Fabric”

Cooking Instructions7%

“It cooks evenly without becoming sticky or mushy”

Value For Money6%

“Economical”

What buyers complain about

77% of reviews

Material Quality20%

“No quilting material”

Smell12%

“This bag of rice had a very strong detergent smell”

Quality-Overall9%

“Poor quality”

Contamination9%

“Maggot infested”

Chunk/Clump/Collection7%

“Have to beat on the clumps to break them up”

Basmati Rice 10 Lb return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality

44%

2Color

11%

3Size-Overall

4Advertised Vs Actual Product

5Print Quality

Common Basmati Rice 10 Lb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basmati Rice 10 Lb 48/100 on Amazon United States — Skip it. The niche generates $200K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.