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Balsa Wood

Maybe

An estimated 1.6% of orders come back. But demand is soft, at -12.6% this quarter, so Balsa Wood is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$245K/yr332K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
59%top-5 click share · 21 brands · 25 sellers

Flapen Score

Balsa Wood against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Balsa Wood is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balsa Wood market on Amazon at a glance

Shoppers on Amazon United States searched for Balsa Wood 332K times last year and spent an estimated $245K. The top 5 brands take 61% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
5.4%
Market size, estimated
$245Ka year
Peak month
November1.5× the quietest month
Top search term
balsa wood212K searches a year

02 · Price

A sale here is worth $13.58.

Listings sell for $13.58 on average, from $7.02 to $25.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.58 that is $14K to $17K a year per listing.

Average price
$13.58under the $15 to $100 sweet spot
Price range
$7.02–$25.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Woodcrafts. It carries 399 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#274in Woodcrafts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
399per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Balsa Wood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

25

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

59%

Top 20: 96%

Open market

35%

  • Brand 123%
  • Brand 221%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Balsa Wood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Balsa Wood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balsa wood212K/yr
  • balsa wood sheets73K/yr
  • balsa15K/yr
  • balsa wood sheet16K/yr
  • balsa wood for crafts6K/yr
  • 1/16 balsa wood sheets3K/yr
  • balsawood2K/yr
  • balsa sheets2K/yr
  • thin balsa wood sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Balsa Wood

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Wood Quality”
1.6%of orders come back
“would not recommend this wood”
A buyer, on “Wood Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Balsa Wood questions

Answered from the same tracked data.