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baby scrapbook supplies

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 21Competition 86Returns 96Price range 67Avg price 55Brand share 76Review moat 63Quality gap 27

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$4.06–$37.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good960.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.63

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$53K

$53K/yr · 253K searches

According to Flapen's Amazon United States niche tracking, baby scrapbook supplies is a $53K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby scrapbook supplies market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$63K–$76K
units × avg price
Conversion rate
1.7%
Avg BSR
#499
Page quality
0%
Prime
98%
Sponsored
84%
Out of stock
1.6%
Avg brand age
34 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

106

Top-5 brand share

59%

Top 20: 86%

Top-5 click share

29%

Top 20: 67%

Open market

37%

  • Echo Park Paper36%
  • Tinoaly7%
  • Carta Bella7%
  • XIHIRCD6%
  • OasiZephauride4%
  • Doraking3%

Demand

Weekly Amazon search volume, last 44 weeks — -5.7% search growth over the last 90 days.
10K6KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top baby scrapbook supplies search terms

  • baby scrapbook supplies85K/yr
  • baby boy scrapbook supplies38K/yr
  • baby girl scrapbook supplies29K/yr
  • scrapbook supplies baby boy20K/yr
  • baby scrapbook paper19K/yr
  • scrapbook supplies baby girl13K/yr
  • baby scrapbook kit10K/yr
  • baby book scrapbook supplies9K/yr
  • scrapbook supplies baby10K/yr
  • boy scrapbook supplies5K/yr
All search terms

Top baby scrapbook supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about baby scrapbook supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to Use”

Quality-Overall15%

“Great quality and sweet keepsake”

Adhesion/Stickiness14%

“stick very well”

Value For Money8%

“Good value for money”

Advertised Vs Actual Product7%

“As described”

Color5%

“Great colors”

Paper Quality4%

“Super Cute Craft Paper”

Efficiency3%

“Very efficient”

Print Quality2%

“great print”

Size-Overall2%

“Perfect size”

What buyers complain about

Adhesion/Stickiness20%

“bad adhesive”

Functionality-Overall8%

“Did not work”

Durability8%

“Does not last”

Quality-Overall7%

“Cheap quality”

Ease Of Use6%

“Difficult to use”

Size-Overall5%

“Appears short to me”

Value For Money5%

“overpriced”

Cutting/Trimming4%

“Terrible cuts”

Paper Quality4%

“Paper thin”

Print Quality3%

“Only good for one print per pad”

Top return reasons

Adhesion/Stickiness21%
Size-Overall19%
Functionality-Overall12%
Cutting/Trimming8%
Value For Money7%
Advertised Vs Actual Product6%
Sharpness4%
Paper Quality4%
Defective Material/Parts4%
Paper Compatibility3%

Common questions

Is baby scrapbook supplies profitable to sell on Amazon United States?
The niche generates $53K/yr across 64 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (49/100).
How competitive is the baby scrapbook supplies niche?
43 brands and 106 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in baby scrapbook supplies?
Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.8%.
What does it cost to enter the baby scrapbook supplies niche?
Listings span $4.06–$37.45; the average listing price is $12.63 (sweet spot $15–$100). The average incumbent carries 961 reviews — the moat a new listing must climb.