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Baby Powder Oil

Fail

Shoppers spend an estimated $50K a year here, so Baby Powder Oil is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$50K/yr135K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
68%top-5 click share · 12 brands · 14 sellers

Flapen Score

Baby Powder Oil against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Baby Powder Oil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Powder Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Powder Oil 135K times last year and spent an estimated $50K. The top 5 brands take 80% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
3.2%
Market size, estimated
$50Ka year
Peak month
August2.1× the quietest month
Top search term
baby powder oil56K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $7.17 to $26.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.48 that is $6K to $9K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$7.17–$26.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Candle Making. It carries 2,367 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#70in Candle Making
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,367per listing
Listings tracked
17

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Baby Powder Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • Brand 134%
  • Brand 219%
  • Brand 317%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Baby Powder Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Baby Powder Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby powder oil56K/yr
  • baby powder body oil13K/yr
  • baby powder essential oil16K/yr
  • baby powder fragrance oil14K/yr
  • baby powder oil perfume10K/yr
  • baby oil perfume6K/yr
  • baby powder roll on perfume oil5K/yr
  • baby powder perfume oil7K/yr
  • baby powder scented body oil3K/yr
  • baby power oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Powder Oil

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
0.8%of orders come back
“Weird smell”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Powder Oil questions

Answered from the same tracked data.