Awl

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

349K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

8.5%

Market size, estimated

$245Ka year

Peak month

January1.2× the quietest month

Top search term

awl152K searches a year

Listings sell for $8.26 on average, from $4.03 to $17.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $8.26 that is $4K to $6K a year per listing.

Average price

$8.26under the $15 to $100 sweet spot

Price range

$4.03–$17.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #121 within Sewing Notions & Supplies. It carries 500 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#121in Sewing Notions & Supplies

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

500per listing

Listings tracked

44

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months