Is athena razors for women profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 14 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the athena razors for women niche?

4 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in athena razors for women?

Top complaints mined from reviews: Color, Smell, Stain Resistance. The return rate is 1.0%.

When does demand for athena razors for women peak?

Demand peaks in Jul–Aug–Oct; the busiest month runs 2.7× the quietest.

What does it cost to enter the athena razors for women niche?

Listings span $9.31–$96.40; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,972 reviews — the moat a new listing must climb.

athena razors for women

Worth a look

Shows a sweet-spot price point ($23.59 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Incredible$23.59

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$9.31–$96.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.7M

$1.7M/yr · 1.1M searches

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,972

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, athena razors for women is a $1.7M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

athena razors for women market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $1.4M–$1.9M; units × avg price
Conversion rate: 6.3%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 4.9%
Avg brand age: 49 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Athena Club55%
UCANBE40%
Maison Alhambra4%
Athena2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.7×

Open Trend

Top athena razors for women search terms

athena171K/yr +25.4%0.6% conv.
athena face paint401K/yr +27.6%5.4% conv.
athena club razor refills122K/yr +24.4%16.3% conv.
athena razor73K/yr +38.1%8.1% conv.
athena perfume36K/yr +46.3%1.2% conv.
athena nutrients40K/yr +3.6%0.5% conv.
athena club razor62K/yr -11.8%7.5% conv.
athena razor refills37K/yr +15.8%13.6% conv.
athena shave oil19K/yr +28.5%3.7% conv.
athena club shave oil20K/yr -11.3%3.6% conv.

All search terms

Top athena razors for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Athena Club Womens Razor Blade Refills - 8 Count

Athena Club$18.294.7★516 rev

UCANBE Athena Face Body Paint Oil Palette 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g

UCANBE$20.224.5★14,413 rev

UCANBE Face Body Paint Set-Athena Painting Palette 10 Professional Artist Brush Large Deep Pan Ideal for Halloween Cosplay Party SFX Arty Stage Makeup

UCANBE$23.494.4★6,515 rev

Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Mint

Athena Club$17.864.7★516 rev

Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Rose

Athena Club$17.884.7★516 rev

Newest

by launch date

UCANBE Athena Basic Face Body Paint Oil Palette 12 Color Large Black White Professional Face Painting Makeup Kit Facepaint Pallet for Halloween SFX Party Art Stage Costume Cosplay Clown Goth Make Up

UCANBE$14.2335 rev

1mo ago

UCANBE Montmartre Face Body Paint Palette 20 Colors Oil-Based Large Black & White Professional Painting Palette for Halloween FX Cosplay Party Costume Festival Stage Art Makeup Full Size 5.9oz

UCANBE$19.8126 rev

2mo ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz

Athena Club$12.1470 rev

5mo ago

Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Mint

Athena Club$17.86516 rev

7mo ago

Athena Club Womens Razor Kit 5-Blade Cartridge Razor for Sensitive Skin Serum-Infused Blades with Shea Butter and Hyaluronic Acid Includes Handle 5 Refills and Magnetic Shower Hook - Rose

Athena Club$17.88516 rev

7mo ago

What buyers say about athena razors for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Amazing scent”

Color12%

“The colors are pretty”

Quality-Overall11%

“Great quality and very functional”

Paint Quality8%

“Fantastic paints”

Soft Feel5%

“Silky smooth”

Ease Of Use5%

“easy to hold”

Value For Money4%

“Absolutely worth the price”

Durability3%

“VERY Reliable”

Size-Overall2%

“Perfect size”

Stain Resistance2%

“does not stain”

What buyers complain about

Color8%

“even had some of the colors mixed”

Smell8%

“Not super strong scent”

Stain Resistance6%

“it stains”

Product Condition6%

“came opened and used”

Ease Of Use6%

“hard to use”

Durability4%

“Broke out horribly”

Paint Quality4%

“less paint than expected”

Value For Money4%

“Over priced mid”

Ease Of Cleaning3%

“with some extra scrubbing should come off”

Smudge Resistance3%

“however definitely not smudge/transfer proof”

Top return reasons

Paint Quality25%

Color12%

Product Condition8%

Advertised Vs Actual Product7%

Functionality-Overall6%

Value For Money5%

Defective Material/Parts5%

Stain Resistance3%

Size-Overall3%

Oily/Greasy3%

Common questions

Is athena razors for women profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 14 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the athena razors for women niche?: 4 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in athena razors for women?: Top complaints mined from reviews: Color, Smell, Stain Resistance. The return rate is 1.0%.
When does demand for athena razors for women peak?: Demand peaks in Jul–Aug–Oct; the busiest month runs 2.7× the quietest.
What does it cost to enter the athena razors for women niche?: Listings span $9.31–$96.40; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,972 reviews — the moat a new listing must climb.