Athena Razors for Women

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+35.3%

Conversion, latest week

0.7%

Market size, estimated

$191Ka year

Peak month

October2.7× the quietest month

Top search term

athena face paint423K searches a year

Listings sell for $23.18 on average, from $9.45 to $97.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $23.18 that is $139K to $185K a year per listing.

Average price

$23.18inside the $15 to $100 sweet spot

Price range

$9.45–$97.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$139K–$185K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #53 within Face Painting. It carries 1,690 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#53in Face Painting

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,690per listing

Listings tracked

17

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

50 months