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At Home Pottery Kit

Fail

Shoppers spend an estimated $9K a year here, so At Home Pottery Kit is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$9K/yr56K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
44%top-5 click share · 29 brands · 37 sellers

Flapen Score

At Home Pottery Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, At Home Pottery Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The At Home Pottery Kit market on Amazon at a glance

Shoppers on Amazon United States searched for At Home Pottery Kit 56K times last year and spent an estimated $9K. The top 5 brands take 61% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
0.4%
Market size, estimated
$9Ka year
Peak month
December6.9× the quietest month
Top search term
pottery painting kit for adults17K searches a year

02 · Price

A sale here is worth $34.04.

Listings sell for $34.04 on average, from $18.35 to $61.58. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $34.04 that is $0 to $3K a year per listing.

Average price
$34.04inside the $15 to $100 sweet spot
Price range
$18.35–$61.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #271 within Ceramics & Pottery. It carries 1,323 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#271in Ceramics & Pottery
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,323per listing
Listings tracked
37

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top At Home Pottery Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 rising

Sellers

37

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

44%

Top 20: 86%

Open market

33%

  • Brand 133%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

At Home Pottery Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top At Home Pottery Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pottery painting kit for adults17K/yr
  • pottery painting kit18K/yr
  • pottd17K/yr
  • potted4K/yr

Reviews and returns

What reviews say buyers love and hate about At Home Pottery Kit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
26%of negative reviews mention “Paint Quality”
1.1%of orders come back
“when we went to go paint it just flakes right off”
A buyer, on “Paint Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common At Home Pottery Kit questions

Answered from the same tracked data.