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art set with easel

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 14Conversion 57Competition 23Returns 91Price range 86Avg price 90Brand share 35Review moat 48Quality gap 21

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$59.98

avg listing price — sweet spot $15–$100

Price range

Great$21.32–$109.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,721.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 15K searches

According to Flapen's Amazon United States niche tracking, art set with easel is a $42K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

art set with easel market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$15K–$30K
units × avg price
Conversion rate
4.8%
Avg BSR
#76
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
4.3%
Avg brand age
44 months
Avg seller age
200 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Artbreezing21%
  • TMOL17%
  • ARTALLY16%
  • VigorFun16%
  • ESRICH15%
  • Sunnyglade10%
  • Open — no brand owns it (1 brand, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.9×

Top art set with easel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$13K40%$17K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about art set with easel

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Great Value”

Quality-Overall17%

“Good kit”

Gifting Purpose16%

“Good gift idea”

Paint Quality11%

“The paint supply smooth”

Color5%

“The color choices are great”

Fun/Entertainment Experience5%

“A fun bargain buy”

Ease Of Use5%

“Easy to use”

Drawing Experience4%

“She likes to draw”

Advertised Vs Actual Product3%

“Exactly as described”

Product Condition2%

“New in this”

What buyers complain about

Paint Quality29%

“Several paints arrived punctured”

Hard Feel13%

“Rough on the edges”

Quality-Overall11%

“Oil pastels are poor quality...or maybe very old”

Stitch/Finish/Polish8%

“Very cute however the top came unglued in the corner seam”

Smell8%

“The brush smell awful like industrial cleaner was used”

Value For Money4%

“Not a huge deal”

Wood Quality4%

“The case is unfinished wood”

Strength4%

“The easel is very flimsy”

Assembly/Installation3%

“Putting together these items would cost much more than buying this set”

Top return reasons

Defective Material/Parts18%
Size-Overall17%
Quality-Overall10%
Paint Quality8%
Advertised Vs Actual Product8%
Value For Money6%
Product Condition4%
Gifting Purpose3%
Weight Heavy3%
Color2%

Common questions

Is art set with easel profitable to sell on Amazon United States?
The niche generates $42K/yr across 9 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (38/100).
How competitive is the art set with easel niche?
7 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in art set with easel?
Top complaints mined from reviews: Paint Quality, Hard Feel, Quality-Overall. The return rate is 1.2%.
When does demand for art set with easel peak?
Demand peaks in Nov–Dec; the busiest month runs 14.9× the quietest.
What does it cost to enter the art set with easel niche?
Listings span $21.32–$109.73; the average listing price is $59.98 (sweet spot $15–$100). The average incumbent carries 1,721 reviews — the moat a new listing must climb.