Is art journal profitable to sell on Amazon United States?

The niche generates $77K/yr across 92 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the art journal niche?

57 brands and 143 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in art journal?

Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 0.9%.

When does demand for art journal peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the art journal niche?

Listings span $4.32–$38.70; the average listing price is $12.65 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.

art journal

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($77K/yr) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great21%

top-5 click share — an open shelf

Price range

Good$4.32–$38.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.65

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,228.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 196K searches

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, art journal is a $77K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

art journal market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $76K–$101K; units × avg price
Conversion rate: 3.1%
Avg BSR: #288
Page quality: 0%
Prime: 99%
Sponsored: 92%
Out of stock: 2.0%
Avg brand age: 47 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

143

Top-5 brand share

29%

Top 20: 72%

Top-5 click share

21%

Top 20: 49%

Open market

67%

RETTACY7%
Prudiut6%
SAKURA5%
Leda Art Supply5%
DSTELIN5%
Canson5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top art journal search terms

a5 sketchbook36K/yr +6.5%2.2% conv.
mini sketch book26K/yr -6.9%3.2% conv.
mix media sketchbook25K/yr -5.9%2.5% conv.
art journaling book22K/yr -11.4%1.3% conv.
lay flat sketchbook12K/yr -19.5%1.1% conv.
sketch book cute13K/yr -17.3%0.3% conv.
giant sketchbook9K/yr +0.9%0.6% conv.
small drawing notebook10K/yr -29.2%4.4% conv.
sketchbook a57K/yr +3.9%2.1% conv.
200 gsm sketchbook6K/yr -15.5%2.4% conv.

All search terms

Top art journal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)

RETTACY$7.834.8★3,063 rev

A5 Sketchbook Lay Flat Softcover Sketch Book for Everyone Ideal for Ink Water Color Pen Pencils 160 Tear Resistant Pages Size: Medium Leda Art Supply

Leda Art Supply$20.394.7★5,893 rev

PAPERAGE Blank Journal Notebook (Black) 160 Pages Medium 5.6 in x 8 in - 100 GSM Thick Paper Hardcover Journaling Notebook for Work School Note Taking or Sketching

PAPERAGE$11.684.8★65,101 rev

DSTELIN Blank Spiral Notebook 1-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch (Black)

DSTELIN$4.324.5★1,774 rev

Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper

SAKURA$11.184.8★85 rev

Newest

by launch date

Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper

SAKURA$11.1885 rev

2mo ago

Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper

SAKURA$11.2485 rev

2mo ago

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.88287 rev

9mo ago

Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)

Prudiut$9.35244 rev

1y ago

Beechmore Books 300 GSM Heavyweight Mixed Media Sketchbook A5 5.8 x 8.3 Vegan Leather Hardcover Professional Art Journal for Paintings Gouache and Ink

BEECHMORE BOOKS$18.91208 rev

1y ago

What buyers say about art journal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great Quality for Price”

Drawing Experience14%

“Great for drawing”

Size-Overall11%

“Fits easy in my bag”

Value For Money7%

“Best value”

Paper Quality7%

“Awesome paper”

Advertised Vs Actual Product5%

“Exactly what I needed”

Durability4%

“hold up really well”

Thickness3%

“Great thickness”

Gifting Purpose3%

“Birthday gift”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall15%

“awkward size”

Thickness12%

“Its thick”

Paper Quality11%

“Paper quality is poor”

Quality-Overall7%

“Not quality”

Durability6%

“Fell apart”

Color3%

“has a slightly yellowish color”

Advertised Vs Actual Product3%

“fake advertisement”

Value For Money3%

“I wish they were a little cheaper”

Adhesion/Stickiness1%

“Doesnt hold up to wet glue very well”

Paint Quality1%

“the pages are too thin for any kind of paint”

Top return reasons

Size-Overall60%

Advertised Vs Actual Product7%

Value For Money7%

Paper Quality6%

Quality-Overall3%

Color2%

Thin2%

Thickness2%

Weight Heavy2%

Functionality-Overall1%

Common questions

Is art journal profitable to sell on Amazon United States?: The niche generates $77K/yr across 92 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the art journal niche?: 57 brands and 143 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in art journal?: Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 0.9%.
When does demand for art journal peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the art journal niche?: Listings span $4.32–$38.70; the average listing price is $12.65 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.