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Art Easel for Kids 9-12

Fail

Shoppers spend an estimated $24K a year here, so Art Easel for Kids 9-12 is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$24K/yr10K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 12 sellers

Flapen Score

Art Easel for Kids 9-12 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Art Easel for Kids 9-12 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Easel for Kids 9-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Art Easel for Kids 9-12 10K times last year and spent an estimated $24K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
3.5%
Market size, estimated
$24Ka year
Peak month
December17.8× the quietest month
Top search term
painting easel for kids ages 8-125K searches a year

02 · Price

A sale here is worth $68.74.

Listings sell for $68.74 on average, from $48.78 to $97.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $68.74 that is $0 to $7K a year per listing.

Average price
$68.74inside the $15 to $100 sweet spot
Price range
$48.78–$97.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #57 within Easels. It carries 726 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
7.2%
Average rank
#57in Easels
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
726per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Art Easel for Kids 9-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

12

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

  • Brand 117%
  • Brand 216%
  • Brand 314%
  • Brand 413%
  • Brand 511%
  • Brand 610%

Demand

Art Easel for Kids 9-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.8×

Search terms

Top Art Easel for Kids 9-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • painting easel for kids ages 8-125K/yr
  • art easel for kids ages 10-124K/yr
  • art easel for kids 9-122K/yr

Reviews and returns

What reviews say buyers love and hate about Art Easel for Kids 9-12

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Assembly/Installation”
1.6%of orders come back
“annoying to set up”
A buyer, on “Assembly/Installation”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Art Easel for Kids 9-12 questions

Answered from the same tracked data.