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Armature Wire

Fail

Prices span $4.06–$15.46, mostly outside the sweet spot, so Armature Wire is a Fail.

Flapen Score
32
32 / 100
Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 46
Market size
$37K/yr122K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
69%top-5 click share · 11 brands · 25 sellers

Flapen Score

Armature Wire against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Armature Wire is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armature Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Armature Wire 122K times last year and spent an estimated $37K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
2.9%
Market size, estimated
$37Ka year
Peak month
October3.2× the quietest month
Top search term
armature wire50K searches a year

02 · Price

A sale here is worth $10.49.

Listings sell for $10.49 on average, from $4.06 to $15.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $10.49 that is $5K to $8K a year per listing.

Average price
$10.49under the $15 to $100 sweet spot
Price range
$4.06–$15.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Wire. It carries 779 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Wire
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
779per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Armature Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Brand 146%
  • Brand 218%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Armature Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Armature Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • armature wire50K/yr
  • sculpting wire20K/yr
  • armature wire for sculpting15K/yr
  • sculpture wire7K/yr
  • aluminum armature wire5K/yr
  • clay wire5K/yr
  • sculpture wire & armatures5K/yr
  • modeling wire4K/yr
  • wire for sculpting5K/yr
  • wire sculpture3K/yr

Reviews and returns

What reviews say buyers love and hate about Armature Wire

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
13%of negative reviews mention “Strength”
1.9%of orders come back
“Too flimsy”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Armature Wire questions

Answered from the same tracked data.