Apple Pencil Case

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-38.0%

Conversion, latest week

1.8%

Market size, estimated

$375Ka year

Peak month

January2.2× the quietest month

Top search term

apple pencil case630K searches a year

Listings sell for $9.70 on average, from $4.98 to $19.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $9.70 that is $5K to $7K a year per listing.

Average price

$9.70under the $15 to $100 sweet spot

Price range

$4.98–$19.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

2.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #212 within Organization, Storage & Transport. It carries 2,204 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#212in Organization, Storage & Transport

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

2,204per listing

Listings tracked

48

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months