Is apple essential oil profitable to sell on Amazon United States?

The niche generates $30K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (46/100).

How competitive is the apple essential oil niche?

19 brands and 34 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in apple essential oil?

Top complaints mined from reviews: Smell, Leak-Proof, Strength. The return rate is 1.2%.

When does demand for apple essential oil peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the apple essential oil niche?

Listings span $4.97–$18.72; the average listing price is $10.03 (sweet spot $15–$100). The average incumbent carries 2,280 reviews — the moat a new listing must climb.

apple essential oil

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,279.74

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.03

avg listing price — sweet spot $15–$100

Price range

Okay$4.97–$18.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Market size

Bad$30K

$30K/yr · 57K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, apple essential oil is a $30K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

apple essential oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 5.2%
Avg BSR: #120
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 4.8%
Avg brand age: 54 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

33%

MUMAZYL16%
P&J Trading14%
Horbäach14%
GV77ZF11%
PHATOIL6%
HIQILI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top apple essential oil search terms

apple essential oil29K/yr -7.4%6.5% conv.
apple fragrance oil7K/yr -18.1%6.3% conv.
apple scent7K/yr +4.4%0.9% conv.
apple oil5K/yr -28.4%4.1% conv.
apple essential oil for diffuser5K/yr -13.1%6.8% conv.
apple scented oil3K/yr -37.9%1.8% conv.

All search terms

Top apple essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Essential Oil Apple Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making MUMAZYL Essential Oils

MUMAZYL$9.474.3★2,587 rev

Horbach Apple Fragrance Oil | 1 Fl Oz (30ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More

Horbäach$6.994.6★257 rev

Fresh Apple Essential Oil Crisp Fresh Apple Oil for Diffuser Humidifier DIY Candles Soap Kitchen Home Gift 4 fl oz (120 ml) GV77ZF

GV77ZF$9.614.3★3,820 rev

P&J Fragrance Oil | Apple Oil 100ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents

P&J Trading$18.384.5★841 rev

HIQILI Apple Fresh Fragrance Oil for Home Diffuser Candles Soaps Bath Bombs & Perfume Making Long-Lasting Fruity Scent - 1 Fl Oz

HIQILI$8.594.1★26 rev

Newest

by launch date

Apple Essential Oil Apple Oil 4 Fl Oz 120ml for Diffuser Yoga Soap & Candle Making with 0.33 Oz Roller Ball & Dropper YHSESSE Essential Oils

YHSESSE$9.7832 rev

3mo ago

Apple Essential Oil Apple Fragrance Oil for Diffuser Massage Humidifier DIY Candle Soap Making Home Bath Yoga - 4 fl oz (120ml) - ZODION Essential Oils

Zodion$9.5057 rev

7mo ago

Apple Essential Oil Apple Oil for Aroma Diffuser Humidifier Home Fragrance Cleaning Body Care Massage Yoga DIY Candle DIY Soap CosmicVeilApple4 Fl Oz (Pack of 1)

CosmicVeil$9.59101 rev

9mo ago

Apple Essential Oil Apple Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making Perfume Gift for Women Essential Oils FRAOIL (Apple 4 Fl Oz (Pack of 1))

FRAOIL$9.53831 rev

10mo ago

HIQILI Apple Fresh Fragrance Oil for Home Diffuser Candles Soaps Bath Bombs & Perfume Making Long-Lasting Fruity Scent - 1 Fl Oz

HIQILI$8.5926 rev

1y ago

What buyers say about apple essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Refreshing scent”

Value For Money4%

“Good for value”

Quality-Overall3%

“The quality is excellent”

Size-Overall2%

“Overall, I like the large 4-ounce size of the bottle because it's going to last a very long time”

Advertised Vs Actual Product2%

“Exceeded my expectations”

Gifting Purpose1%

“I got this for my boss as a gift: it is still delightful 3 months later”

Ingredients-Overall1%

“Great essential oils”

Durability1%

“It has incredible longevity”

Suitability Winter Weather1%

“Nice fragrance for fall and winter”

Ease Of Use1%

“making it very convenient to use”

What buyers complain about

Smell57%

“weak smell”

Leak-Proof4%

“it came open and leaked”

Strength4%

“its not strong”

Value For Money3%

“Not worth the price”

Functionality-Overall2%

“They dont work that well”

Sweetness2%

“Doesnt smell sweet”

Durability2%

“But doesnt last LONG AT ALL”

Size-Overall1%

“though it is pretty small”

Sinus Relief1%

“it actually made my sinuses swell up”

Ingredients-Overall1%

“It was not 100% essential oil”

Top return reasons

Smell70%

Leak-Proof10%

Advertised Vs Actual Product8%

Size-Overall2%

Product Condition2%

Strength1%

Functionality-Overall1%

Oily/Greasy1%

Dilute/Watery1%

Certifications0%

Common questions

Is apple essential oil profitable to sell on Amazon United States?: The niche generates $30K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (46/100).
How competitive is the apple essential oil niche?: 19 brands and 34 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in apple essential oil?: Top complaints mined from reviews: Smell, Leak-Proof, Strength. The return rate is 1.2%.
When does demand for apple essential oil peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the apple essential oil niche?: Listings span $4.97–$18.72; the average listing price is $10.03 (sweet spot $15–$100). The average incumbent carries 2,280 reviews — the moat a new listing must climb.