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Antiquing Wax

Fail

Demand is soft, at -21.3% this quarter, so Antiquing Wax is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$96K/yr150K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
54%top-5 click share · 15 brands · 82 sellers

Flapen Score

Antiquing Wax against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Antiquing Wax is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiquing Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Antiquing Wax 150K times last year and spent an estimated $96K. The top 5 brands take 76% of clicks. Demand peaks in Feb–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
4.3%
Market size, estimated
$96Ka year
Peak month
September2.2× the quietest month
Top search term
antiquing wax30K searches a year

02 · Price

A sale here is worth $14.71.

Listings sell for $14.71 on average, from $3.46 to $28.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.71 that is $1K to $4K a year per listing.

Average price
$14.71under the $15 to $100 sweet spot
Price range
$3.46–$28.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #162 within Painting. It carries 2,572 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
96%
Out of stock, average day
6.1%
Average rank
#162in Painting
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,572per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Antiquing Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

82

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

20%

  • Brand 145%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Antiquing Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Antiquing Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antiquing wax30K/yr
  • antique wax23K/yr
  • waverly antique wax19K/yr
  • antique wax for crafting17K/yr
  • antiquing wax for crafts13K/yr
  • waverly antique wax for crafts4K/yr
  • wax paint8K/yr
  • craft wax6K/yr
  • dark wax for antiquing4K/yr
  • antique wax for crafts6K/yr

Reviews and returns

What reviews say buyers love and hate about Antiquing Wax

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Antiquing Wax questions

Answered from the same tracked data.