anniversary journal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.99avg listing price — sweet spot $15–$100
Price range
Incredible$21.40–$36.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great338.7avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.2%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$69K$69K/yr · 71K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anniversary journal is a $69K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
anniversary journal market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 18.5%
- Avg brand age
- 35 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- DUNCAN & STONE PAPER CO.59%
- Lanpn26%
- Birch & Ash Paper Co.6%
- PILOT LIGHT5%
- Bibi & Beau4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.2% search growth over the last 90 days.Peak months: Jun, Sep, Oct · busiest ÷ quietest = 2.8×
Top anniversary journal search terms
- anniversary journal29K/yr
- anniversary book19K/yr
- anniversary book for couple7K/yr
- anniversary journals for couples6K/yr
- wedding anniversary journal5K/yr
- anniversary journal wedding5K/yr
Top anniversary journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DUNCAN & STONE PAPER CO. Anniversary Journals for Couples - Wedding Notebook & More - Cute Journals For Couples To Capture Moments (Ivory 189 Pages)
DUNCAN & STONE PAPER CO.$33.994.8★691 rev
DUNCAN & STONE PAPER CO. Anniversary Journals for Couples - Wedding Notebook & More - Cute Journals For Couples To Capture Moments (Taupe 189 Pages)
DUNCAN & STONE PAPER CO.$36.084.8★691 rev
Lanpn Wedding Anniversary Journal Notebook - Linen First Year to 70th Anniversary Scrapbook Memory Book for Couples - Newlywed Marriage Journal Wedding Anniversary Book Gifts (Beige 190 Pages)
Lanpn$22.794.8★537 rev
Birch & Ash Paper Co. Wedding Anniversary Journal for Couples Guided Memory Book with Prompts 348 Pages Heirloom Quality Keepsake Gift
Birch & Ash Paper Co.$35.514.8★30 rev
Lanpn Wedding Anniversary Journal Notebook - Linen First Year to 70th Anniversary Scrapbook Memory Book for Couples - Newlywed Marriage Journal Wedding Anniversary Book Gifts (Green 190 Pages)
Lanpn$22.864.8★537 rev
Newest
by launch dateBirch & Ash Paper Co. Wedding Anniversary Journal for Couples Guided Memory Book with Prompts 348 Pages Heirloom Quality Keepsake Gift
Birch & Ash Paper Co.$35.5130 rev
Lanpn Wedding Anniversary Journal - The Story of Us Linen Dating 1st to 70th Couple Memory Book Wedding Scrapbook 190 Pages Love Stories Notebook Marriage Newlywed Bridal Shower Gift Beige
Lanpn$21.40130 rev
Anniversary Journal for Couples Our Love Story Keepsake Book Engagement & Anniversary Couples Gift for Men & Women Wedding Memory Scrapbook Great Gift Idea for Her
PILOT LIGHT$33.8180 rev
Anniversary Journal for Couples Our Love Story Keepsake Book Engagement & Anniversary Couples Gift for Men & Women Wedding Memory Scrapbook Great Gift Idea for Her
PILOT LIGHT$33.6280 rev
Couples Anniversary Journal 1st to 75th Year Scrapbook & Keepsake Album | Paper Gift for Husband or Wife | Relationship Memory Book (Grey)
Bibi & Beau$28.1474 rev
Trending
90-day click momentumBirch & Ash Paper Co. Wedding Anniversary Journal for Couples Guided Memory Book with Prompts 348 Pages Heirloom Quality Keepsake Gift
Birch & Ash Paper Co.$35.514.8★
DUNCAN & STONE PAPER CO. Anniversary Journals for Couples - Wedding Notebook & More - Cute Journals For Couples To Capture Moments (Ivory 189 Pages)
DUNCAN & STONE PAPER CO.$33.994.8★
Lanpn Wedding Anniversary Journal - The Story of Us Linen Dating 1st to 70th Couple Memory Book Wedding Scrapbook 190 Pages Love Stories Notebook Marriage Newlywed Bridal Shower Gift Beige
Lanpn$21.404.8★
Anniversary Journal for Couples Our Love Story Keepsake Book Engagement & Anniversary Couples Gift for Men & Women Wedding Memory Scrapbook Great Gift Idea for Her
PILOT LIGHT$33.814.8★
Lanpn Wedding Anniversary Journal Notebook - Linen First Year to 70th Anniversary Scrapbook Memory Book for Couples - Newlywed Marriage Journal Wedding Anniversary Book Gifts (Grey 190 Pages)
Lanpn$21.694.8★
What buyers say about anniversary journal
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift option”
“Good Quality”
“- Beautiful overall design that feels special and meaningful”
“seems to be very durable”
“Exactly as advertised”
“Great value for the money”
“helping spark conversations”
“The simple”
“It has a lot of space”
“Pretty”
What buyers complain about
“none had this kind of quality”
“The size is rather larger”
“how it should be used that shows on the images advertising the book wasn't included”
“I can not tell if it is coated or not”
Top return reasons
Common questions
- Is anniversary journal profitable to sell on Amazon United States?
- The niche generates $69K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +55.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the anniversary journal niche?
- 5 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anniversary journal?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 2.5%.
- When does demand for anniversary journal peak?
- Demand peaks in Jun–Sep–Oct; the busiest month runs 2.8× the quietest.
- What does it cost to enter the anniversary journal niche?
- Listings span $21.40–$36.08; the average listing price is $28.99 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.