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Anniversary Journal

Fail

The top 5 brands take 100% of clicks, so Anniversary Journal is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$69K/yr71K searches / yr
90-day growth
+55.2%search demand this quarter
Competition
84%top-5 click share · 5 brands · 9 sellers

Flapen Score

Anniversary Journal against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Anniversary Journal is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anniversary Journal market on Amazon at a glance

Shoppers on Amazon United States searched for Anniversary Journal 71K times last year and spent an estimated $69K. All 5 brands take every click. Demand peaks in Jun–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+55.2%
Conversion, latest week
3.4%
Market size, estimated
$69Ka year
Peak month
September2.8× the quietest month
Top search term
anniversary journal29K searches a year

02 · Price

A sale here is worth $28.99.

Listings sell for $28.99 on average, from $21.40 to $36.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.99 that is $3K to $7K a year per listing.

Average price
$28.99inside the $15 to $100 sweet spot
Price range
$21.40–$36.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #132 within Art Paper. It carries 339 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#132in Art Paper
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
339per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Anniversary Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 226%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Anniversary Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Anniversary Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anniversary journal29K/yr
  • anniversary book19K/yr
  • anniversary book for couple7K/yr
  • anniversary journals for couples6K/yr
  • wedding anniversary journal5K/yr
  • anniversary journal wedding5K/yr

Reviews and returns

What reviews say buyers love and hate about Anniversary Journal

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“none had this kind of quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anniversary Journal questions

Answered from the same tracked data.