Is amber essential oil profitable to sell on Amazon United States?

The niche generates $84K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (48/100).

How competitive is the amber essential oil niche?

13 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in amber essential oil?

Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 1.3%.

When does demand for amber essential oil peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the amber essential oil niche?

Listings span $5.42–$21.09; the average listing price is $11.41 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.

amber essential oil

Skip it

Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,931.72

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.41

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.42–$21.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$84K

$84K/yr · 100K searches

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, amber essential oil is a $84K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

amber essential oil market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $91K–$114K; units × avg price
Conversion rate: 7.4%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.5%
Avg brand age: 56 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

16%

Wuvezrub38%
HIQILI12%
P&J Trading11%
MAYJAM9%
FRAOIL9%
MUMAZYL6%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -10.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top amber essential oil search terms

amber essential oil84K/yr -10.7%7.4% conv.
amber essential oil for skin7K/yr +2.4%6.1% conv.
amber oil for skin3K/yr -8.1%4.9% conv.
essential oils amber3K/yr -14.0%8.4% conv.
essential oil amber2K/yr -20.7%8.6% conv.

All search terms

Top amber essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wuvezrub Amber Essential Oil for Diffuser & DIY -1 Fl Oz 30ML

Wuvezrub$5.984.5★294 rev

HIQILI Amber Fragrance Oil for Perfume Making - 1 Fl Oz / 30 ML

HIQILI$8.584.4★195 rev

MAYJAM Amber Fragrance Oil Essential Oils for Diffusers 100ML/3.38FL.OZ

MAYJAM$8.804.2★9,594 rev

Amber Essential Oil Amber Oil 4 Oz for Diffuser Aromatherapy Candle Making

FRAOIL$9.594.2★789 rev

P&J Trading Fragrance Oil | Amber Oil 30ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents

P&J Trading$8.944.4★2,680 rev

Newest

by launch date

Amber Essential Oil Amber Oil 4 Oz for Diffuser Cleaning Spray Soap Making

MUMAZYL$9.542,669 rev

3mo ago

Amber Essential Oil Amber Oil 4 Oz for Diffuser Aromatherapy Candle Making

FRAOIL$9.59789 rev

5mo ago

PHATOIL Vanilla Amber Fragrance Oil for Diffuser Aromatherapy 3.38FL.OZ

PHATOIL$9.3011,204 rev

8mo ago

MAYJAM Amber Fragrance Oil Essential Oils for Diffusers 100ML/3.38FL.OZ

MAYJAM$8.809,594 rev

9mo ago

HIQILI Amber Fragrance Oil for Perfume Making - 1 Fl Oz / 30 ML

HIQILI$8.58195 rev

11mo ago

What buyers say about amber essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Smells DELIGHTFUL”

Quality-Overall5%

“Good Quality”

Durability2%

“Very durable”

Value For Money2%

“Cheaper than a new piece of wood and multiple recharges”

Advertised Vs Actual Product1%

“I got what I ordered”

Gifting Purpose1%

“Ive gifted it”

Ease Of Use1%

“Easy to use”

Warmth1%

“a very warm mix”

Soft Feel1%

“smooth with a nice sent”

Color1%

“My favorite amber”

What buyers complain about

Smell67%

“its weird smell”

Durability3%

“It is also not very long-lasting”

Leak-Proof2%

“Bottle leaks”

Advertised Vs Actual Product2%

“it is false advertising”

Value For Money2%

“Expensive for size”

Dilute/Watery2%

“The oil is more like water now”

Strength1%

“It was too strong”

Size-Overall1%

“The bottle was bigger than I expected”

Oily/Greasy1%

“the consistency is a little greasy at first”

Allergies1%

“feels weird AF on your skin”

Top return reasons

Smell79%

Advertised Vs Actual Product8%

Leak-Proof4%

Value For Money1%

Defective Material/Parts1%