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Amber Essential Oil

Fail

Demand is soft, at -10.0% this quarter, so Amber Essential Oil is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$84K/yr100K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
58%top-5 click share · 13 brands · 22 sellers

Flapen Score

Amber Essential Oil against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Amber Essential Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amber Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Amber Essential Oil 100K times last year and spent an estimated $84K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
7.4%
Market size, estimated
$84Ka year
Peak month
December1.5× the quietest month
Top search term
amber essential oil84K searches a year

02 · Price

A sale here is worth $11.41.

Listings sell for $11.41 on average, from $5.42 to $21.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.41 that is $3K to $6K a year per listing.

Average price
$11.41under the $15 to $100 sweet spot
Price range
$5.42–$21.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #76 within Candle Making. It carries 1,932 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#76in Candle Making
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,932per listing
Listings tracked
18

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Amber Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

16%

  • Brand 138%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Amber Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Amber Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amber essential oil84K/yr
  • amber essential oil for skin7K/yr
  • amber oil for skin3K/yr
  • essential oils amber3K/yr
  • essential oil amber2K/yr

Reviews and returns

What reviews say buyers love and hate about Amber Essential Oil

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
67%of negative reviews mention “Smell”
1.3%of orders come back
“its weird smell”
A buyer, on “Smell”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Amber Essential Oil questions

Answered from the same tracked data.