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Amazon Basics Colored Pencils

Fail

The top 5 products take 100% of clicks, so Amazon Basics Colored Pencils is a Fail.

Flapen Score
24
24 / 100
Ranks 4,583 of 4,656 Arts, Crafts & Sewing niches · −22 vs the category median of 46
Market size
$11K/yr45K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 28 sellers

Flapen Score

Amazon Basics Colored Pencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Amazon Basics Colored Pencils is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Basics Colored Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Basics Colored Pencils 45K times last year and spent an estimated $11K. All 4 brands take every click. Demand peaks in Jun–Aug–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.9%
Market size, estimated
$11Ka year
Peak month
December2.0× the quietest month
Top search term
amazon basics colored pencils18K searches a year

02 · Price

A sale here is worth $12.58.

Listings sell for $12.58 on average, from $5.13 to $24.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.58 that is $3K to $6K a year per listing.

Average price
$12.58under the $15 to $100 sweet spot
Price range
$5.13–$24.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Drawing. It carries 30,190 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#74in Drawing
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
30,190per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Amazon Basics Colored Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 210%
  • Brand 35%
  • Brand 45%

Demand

Amazon Basics Colored Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Amazon Basics Colored Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics colored pencils18K/yr
  • amazon colored pencils17K/yr
  • colored pencils amazon basics5K/yr
  • amazon basic colored pencils4K/yr
  • amazon basics premium colored pencils1K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Basics Colored Pencils

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
14%of negative reviews mention “Color”
0.7%of orders come back
“The color options aren't great”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Amazon Basics Colored Pencils questions

Answered from the same tracked data.