Amazon Basics Colored Pencils
FailThe top 5 products take 100% of clicks, so Amazon Basics Colored Pencils is a Fail.
- Flapen Score
- 24 / 100Ranks 4,583 of 4,656 Arts, Crafts & Sewing niches · −22 vs the category median of 4624
- Market size
- $11K/yr45K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 28 sellers
Flapen Score
Amazon Basics Colored Pencils against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Amazon Basics Colored Pencils is stronger. Inside it, weaker.
Market
The Amazon Basics Colored Pencils market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Basics Colored Pencils 45K times last year and spent an estimated $11K. All 4 brands take every click. Demand peaks in Jun–Aug–Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $11Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- amazon basics colored pencils18K searches a year
02 · Price
A sale here is worth $12.58.
Listings sell for $12.58 on average, from $5.13 to $24.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.58 that is $3K to $6K a year per listing.
- Average price
- $12.58under the $15 to $100 sweet spot
- Price range
- $5.13–$24.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Drawing. It carries 30,190 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Drawing
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 30,190per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Amazon Basics Colored Pencils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
- Price
- $24.01
- Rating
- 4.7/5
- Reviews
- 32,366
- Age
- 7y ago

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
- Price
- $11.50
- Rating
- 4.7/5
- Reviews
- 12,073
- Age
- 3y ago

Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
- Price
- $9.67
- Rating
- 4.7/5
- Reviews
- 26,530
- Age
- 3y ago

Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
- Price
- $5.13
- Rating
- 4.8/5
- Reviews
- 49,791
- Age
- 20y ago
Trending
estimated 90-day click momentum
Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
- Price
- $24.01
- Rating
- 4.7/5
- Reviews
- 32,366
- Age
- 7y ago

Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
- Price
- $9.67
- Rating
- 4.7/5
- Reviews
- 26,530
- Age
- 3y ago

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
- Price
- $11.50
- Rating
- 4.7/5
- Reviews
- 12,073
- Age
- 3y ago

Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
- Price
- $5.13
- Rating
- 4.8/5
- Reviews
- 49,791
- Age
- 20y ago
Newest
by launch date
Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
- Price
- $9.67
- Rating
- 4.7/5
- Reviews
- 26,530
- Age
- 3y ago

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
- Price
- $11.50
- Rating
- 4.7/5
- Reviews
- 12,073
- Age
- 3y ago

Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
- Price
- $24.01
- Rating
- 4.7/5
- Reviews
- 32,366
- Age
- 7y ago

Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
- Price
- $5.13
- Rating
- 4.8/5
- Reviews
- 49,791
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
28
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics80%
- KALOUR10%
- Shuttle Art5%
- Crayola5%
Demand
Amazon Basics Colored Pencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Amazon Basics Colored Pencils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon basics colored pencils18K/yr
- amazon colored pencils17K/yr
- colored pencils amazon basics5K/yr
- amazon basic colored pencils4K/yr
- amazon basics premium colored pencils1K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Basics Colored Pencils
We read the reviews and the return reasons for every product selling here.
“The color options aren't great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Basics Colored Pencils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









