amazon basics colored pencils
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Good$12.58avg listing price — sweet spot $15–$100
Price range
Okay$5.13–$24.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad30,190avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 45K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon basics colored pencils is a $11K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Aug–Dec. Verdict: Skip it — 24/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
amazon basics colored pencils market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics80%
- KALOUR10%
- Shuttle Art5%
- Crayola5%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +3.1% search growth over the last 90 days.Peak months: Jun, Aug, Dec · busiest ÷ quietest = 2.0×
Top amazon basics colored pencils search terms
- amazon basics colored pencils18K/yr
- amazon colored pencils17K/yr
- colored pencils amazon basics5K/yr
- amazon basic colored pencils4K/yr
- amazon basics premium colored pencils1K/yr
Top amazon basics colored pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
Amazon Basics$24.014.7★32,366 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★12,073 rev
Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
Shuttle Art$9.674.7★26,530 rev
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.134.8★49,791 rev
Newest
by launch dateShuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
Shuttle Art$9.6726,530 rev
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.5012,073 rev
Amazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
Amazon Basics$24.0132,366 rev
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.1349,791 rev
Trending
90-day click momentumAmazon Basics Colored Pencils for Coloring and Drawing Premium Soft Core Back to School Supplies 72 Count (Pack of 1) Multicolor
Amazon Basics$24.014.7★
Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching
Shuttle Art$9.674.7★
KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners
KALOUR$11.504.7★
Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+
Crayola$5.134.8★
What buyers say about amazon basics colored pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“Good quality pencils”
“Good Value”
“Beautiful pencils”
“Smoothness”
“As advertised”
“drawing has become my hobby of choice”
“Delivered sharp and in a nice tin”
“making it easy to keep everything neat”
“last highly recommended”
What buyers complain about
“The color options aren't great”
“Does not sharpen good”
“Disappointed in the quality”
“Not durable”
“I was surprised by how fragile these pencils are”
“seem to have been used”
“little cheaper”
“The color options aren't great”
“Short pencils”
“Broken tips”
Top return reasons
Common questions
- Is amazon basics colored pencils profitable to sell on Amazon United States?
- The niche generates $11K/yr across 4 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (24/100).
- How competitive is the amazon basics colored pencils niche?
- 4 brands and 28 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in amazon basics colored pencils?
- Top complaints mined from reviews: Color, Sharpness, Quality-Overall. The return rate is 0.7%.
- When does demand for amazon basics colored pencils peak?
- Demand peaks in Jun–Aug–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the amazon basics colored pencils niche?
- Listings span $5.13–$24.01; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 30,190 reviews — the moat a new listing must climb.