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Altoids Tin

Fail

Shoppers spend an estimated $43K a year here, so Altoids Tin is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$43K/yr112K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
67%top-5 click share · 13 brands · 59 sellers

Flapen Score

Altoids Tin against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Altoids Tin is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Altoids Tin market on Amazon at a glance

Shoppers on Amazon United States searched for Altoids Tin 112K times last year and spent an estimated $43K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
3.1%
Market size, estimated
$43Ka year
Peak month
December1.5× the quietest month
Top search term
altoids tin44K searches a year

02 · Price

A sale here is worth $12.34.

Listings sell for $12.34 on average, from $5.56 to $27.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.34 that is $3K to $6K a year per listing.

Average price
$12.34under the $15 to $100 sweet spot
Price range
$5.56–$27.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #291 within Organization, Storage & Transport. It carries 2,062 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#291in Organization, Storage & Transport
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,062per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Altoids Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

59

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

23%

  • Brand 131%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Altoids Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Altoids Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • altoids tin44K/yr
  • altoid tin21K/yr
  • altoid tins15K/yr
  • altoid tins empty14K/yr
  • altoids tins empty7K/yr
  • empty altoids tins6K/yr
  • altoids tins6K/yr

Reviews and returns

What reviews say buyers love and hate about Altoids Tin

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Size-Overall”
0.2%of orders come back
“they didn't fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Altoids Tin questions

Answered from the same tracked data.